In the world of professional photography there have always been discussions about ratios.  The highlight to shadow ratio that often defines the look of dimension, shape, form, and even texture in a photograph.  Everyone I know has been involved in these discussions and they generally end up with agreeing that a 3:1 ratio a good [...]

Years ago I heard Jay Conrad Levinson speak at PPA’s Marketing and Managment Seminar.  It was an incredible presentation from the creator of  “guerilla marketing”, but one idea stayed with me more than any others.  In the top 100 list of things Guerilla Marketers need to do was be involved in the community.  It’s a [...]

Adding to the Ten Great Reasons to Attend Summer School  here are two more that are now official. 
First, the room where all the programs will be held will be set up to allow up to 400 people on wifi at the same time.  I’d love to say the idea was original, but it’s patterned after [...]

These days it’s as much about the service you provide as it is being competitive in your pricing and products offered, but great service will win out every time!

This has become one of my favorite images.  The inspiration came from listening carefully to one of my clients after walking into her home and seeing the beautiful stained glass windows.  Sometimes, we forget about trying to understand our clients better and simply proceed according to their agenda or comfort zone.  Other times the client might have difficulty quantifying what it is they really want from their photographer.   
It’s a [...]

As of this very moment think about how much time and money you’ve  invested in your website?  Let’s assume you love it and it’s doing everything you want it to do…(we’ll make SEO, SEM and Content topics for later on).  Assuming everything is wonderful in your Internet world how many clicks does it take for a visitor [...]

Follow the light and Ken Sklute’s vision…
For years I have found that window light is absolutely one of the easiest types of lights to find on a hectic wedding day. I love to illustrate depth and dimension. It is one of the most comfortable types of light for your clients, as there are very few [...]

I might have been dragged into technology kicking and screaming, but welcome to my first blog…and what better first topic than the challenges in the economy?  I promise to keep it light.
Last year, as we prepared for WPPI 2009, the media was driving me nuts with their doom and gloom approach to the news every [...]