As of this very moment think about how much time and money you’ve  invested in your website?  Let’s assume you love it and it’s doing everything you want it to do…(we’ll make SEO, SEM and Content topics for later on).  Assuming everything is wonderful in your Internet world how many clicks does it take for a visitor to get to the most relevant information on your website?  If it’s any more than two, then you’re missing the boat and losing opportunities.  Don’t make your visitors mine through your site to find what’s most important. 

They may not break out in a sweat, but navigating through your website shouldn’t be aerobic!  As a photographer, grab your visitors with images first and your bio, background, contact information, pricing etc. later.   Looking for what’s most relevant on some websites is like trying to talk to a live body at Time Warner!  And when you do finally get a live body, it’s rarely somebody who can help you.

Your website is your introduction to your work and especially your images!  What good is building up the greatest content in the world if people have to work to find it?

See you in Vegas at Skip’s Summer School