At PhotoShop World a year ago, I overheard a conversation between two young photographers arguing over an image of David Ziser’s that was on display in his booth.  It was a classic portrait of a bride and they were arguing over which PhotoShop tool he used to drop in the highlight on her hair!   I barged into the conversation, knowing full well David’s incredible understanding of lighting and knowing the image was created in the camera, NOT in the computer.    The image David created looked that good right out of the can!

Every minute you waste at the computer cleaning up your mistakes is a minute you could have been working on other aspects of your business, like your marketing efforts.  How much time are you spending at your computer working on  images that could have been captured better with the click of the shutter instead of the click of your mouse?