It's The Perfect Day To Do Something Different!
Years ago, the first time I heard Tony Corbell speak, he finished his program with a reminder to save the last frame on every roll of film and just do something completely different. While film is very definitely not dead for photographers like Joe Buissink, Elizabeth Etienne, Jonathan Canlas, Elizabeth Messina and Jose Villa, just to name a few, my point this morning has nothing to do with the media on which you capture the image. It’s about forcing yourself to change and to experiment.
It’s Monday morning, most studios are closed today. It’s the perfect time to think about the week ahead, your next shoot and doing something different on that last frame – only I’m talking about your marketing and business efforts. How about setting up lunch with your favorite wedding planner later in the week? Better yet, how about setting up lunch with somebody you’ve never had lunch with that might be involved in some aspect of your business? Or, if you’re focused on fine art, how about making it a point to get to that gallery you’ve wanted to see, maybe talke to the owner or manager? What about just getting a cup of coffee and spending half an hour on www.blackbook.com and seeing what the trends are? Maybe it’s a good day to sketch out your next marketing campaign.
I’m suggesting that today, October 12, you do something you’ve not done before or you’ve been procrastinating about. Take an aggressive step into doing something to change your business, or re-enforce a friendship or focus on a new project. The point is to take that first step.
For me, I’m stepping away from the photograhic industry completely and looking into getting Molly the Wonder Dog involved in the Doggie Brigade at Akron Children’s Hospital. She’s great with kids and it’s something I’ve always wanted to do, but never taken the time – always finding some excuse. So, for at least a couple of hours in the middle of the day, photography is shut down and I’m looking at a new hobby.
After all, it’s Columbus Day and the perfect excuse to start a new adventure in your life. Whether it’s in your business or not makes no difference – use today to energize and start a trend of doing something different on that last frame of film every day!
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This post has 3 comments
October 12th, 2009
Being a day dedicated to discovery I think your idea is excellent! Enjoy Molly’s foray into pet therapy, I bet she’ll rock it.
October 12th, 2009
each day i say that is time to start something new… but why to take the lunch with my weddingplanner?
October 12th, 2009
I’m assuming you’re in a market outside the US…In this market wedding planners, florists, venue managers all have ongoing links to your target audience, bridal clients. This is a relationship driven business and it’s important to work together and cross promote each other. When it’s possible to do it creates more business.