I guess I have to give credit to Nancy Regan on the original “Just Say No” campaign, but let’s come up with a few of our own in professional photography:

Just say no to thinking, “I’ll fix it in the computer later!”

Just say no to companies who make promises to deliver on time and then don’t come through.

Just say no to lowering your pricing before you’ve exhausted every idea you have available to add value!

“In order to combat the apprehension of my wedding clients, I felt the need to add a bit of value to their collection in lieu of reducing my pricing – which I was dead set against. An added hour here, a flexible payment plan there, and things fell into place nicely.” Cliff Mautner  http://bit.ly/5La5T5

Just say no to putting off that mailing you need to do to all your previous brides who are now starting families.

Just say no to those “trolls” in your life who drain energy instead of creating it!

Just say no to giving up the fight to be creative in attacking the market and developing a program of diversification in your business.

Okay, who wants to add a few more?