Comments on: Demographics and a Lesson From Molly the Wonder Dog http://skipsphotonetwork.com/2010/02/demographics-and-a-lesson-from-molly-the-wonder-dog/ Marketing Consulting for the Photography Industry Wed, 28 Jul 2010 14:15:50 -0500 http://wordpress.org/?v=2.8 hourly 1 By: Camera Sleuth http://skipsphotonetwork.com/2010/02/demographics-and-a-lesson-from-molly-the-wonder-dog/comment-page-1/#comment-5144 Camera Sleuth Fri, 05 Feb 2010 01:15:41 +0000 http://skipsphotonetwork.com/?p=2608#comment-5144 Targeting the right demographic is definitely crucial to ultimate success. Whether you photograph weddings, dogs, babies or entire families, it's important to deploy marketing techniques within the right demographic, or else you'll be getting nowhere fast. By the way, Molly is a beautiful dog. She is definitely very photogenic! Targeting the right demographic is definitely crucial to ultimate success. Whether you photograph weddings, dogs, babies or entire families, it’s important to deploy marketing techniques within the right demographic, or else you’ll be getting nowhere fast.

By the way, Molly is a beautiful dog. She is definitely very photogenic!

]]> By: Weekly Links. « Jordan Demer http://skipsphotonetwork.com/2010/02/demographics-and-a-lesson-from-molly-the-wonder-dog/comment-page-1/#comment-5124 Weekly Links. « Jordan Demer Tue, 02 Feb 2010 03:51:32 +0000 http://skipsphotonetwork.com/?p=2608#comment-5124 [...] http://skipsphotonetwork.com/2010/02/demographics-and-a-lesson-from-molly-the-wonder-dog/ – This is an interesting article about marketing your business as a photographer and knowing your demographics. I thought it was interesting and very very true. [...] [...] http://skipsphotonetwork.com/2010/02/demographics-and-a-lesson-from-molly-the-wonder-dog/ – This is an interesting article about marketing your business as a photographer and knowing your demographics. I thought it was interesting and very very true. [...]

]]> By: admin http://skipsphotonetwork.com/2010/02/demographics-and-a-lesson-from-molly-the-wonder-dog/comment-page-1/#comment-5122 admin Mon, 01 Feb 2010 13:45:31 +0000 http://skipsphotonetwork.com/?p=2608#comment-5122 Marilyn, you're so right. There isn't a grandmother on the planet who doesn't complain about not having up to date images of her grandchildren. However, it was too much fun not to work in the joke about optimism. skip Marilyn, you’re so right. There isn’t a grandmother on the planet who doesn’t complain about not having up to date images of her grandchildren. However, it was too much fun not to work in the joke about optimism.

skip

]]> By: Marilyn Sholin http://skipsphotonetwork.com/2010/02/demographics-and-a-lesson-from-molly-the-wonder-dog/comment-page-1/#comment-5121 Marilyn Sholin Mon, 01 Feb 2010 13:22:01 +0000 http://skipsphotonetwork.com/?p=2608#comment-5121 Just a little marketing idea expansion regarding Bal Harbour, Florida. That was part of my market. The condos there are luxurious and glamorous with awesome beach access and views. We had a huge chunk of that Grandparent and snowbird market (mostly latins in the snowbirds) who come to do nothing but play with their kids, bring their parents with them and have plenty of winter months time to do family and grandchildren portraits. We built up a huge trust with them all especially in doing the portraits and then they go home and we dealt long distance to fine tweak orders and delivery. Don't overlook a great potential market because of demographics. NOTE: We did not promote Glamour portraits or weddings to Bal Harbour but promoted warm good feeling family and grand children portraits. it was gold in the bank. Sold tons of family portrait albums to this market also. From one session we usually sold four! Marilyn Sholin ps: On the Guns and Ammos...listen to Skip! LOL Just a little marketing idea expansion regarding Bal Harbour, Florida. That was part of my market. The condos there are luxurious and glamorous with awesome beach access and views.
We had a huge chunk of that Grandparent and snowbird market (mostly latins in the snowbirds) who come to do nothing but play with their kids, bring their parents with them and have plenty of winter months time to do family and grandchildren portraits.
We built up a huge trust with them all especially in doing the portraits and then they go home and we dealt long distance to fine tweak orders and delivery.
Don’t overlook a great potential market because of demographics.
NOTE: We did not promote Glamour portraits or weddings to Bal Harbour but promoted warm good feeling family and grand children portraits. it was gold in the bank. Sold tons of family portrait albums to this market also. From one session we usually sold four!

Marilyn Sholin

ps: On the Guns and Ammos…listen to Skip! LOL

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