The fun of Social Media is the networking and the sharing of so many different ideas that come along.  This one from Pierre Stephenson, in Madison, WI just makes so much sense.  Pierre sent it to me last week and it really hits on a different approach to the bridal market.   
When you target brides there’s an important thing to remember,  David Ziser talked about it in a seminar years ago…the younger the bride the more friends she has who hope to get married.  This is a word of mouth business and the more you exceed expectations, some times before you even get the job, the more your target audience is going to be talking about you!
I wanted to pass along a recent marketing idea our studio just presented.

We spend so much time teaching within our industry that it’s easy to forget the benefit to our clients our expertise offers. Our recent “Workshops for the Glamorous Bride” event was a way to give back and create positive word of mouth marketing. The idea was simple; to teach brides and their friends how to slim and flatter their form and look great in pictures – something every bride desires.

The workshop was a free, no solicitation event and we had a great response. It also had the desired effect of creating a tremendous buzz for our studio. Regardless, if they already have a photographer or use or services, those brides and all their friends who attended left talking about us!

We plan to present these workshops twice a year, shortly after our two major summer and winter bridal shows.

Here is the link to our Pierre’s Presents… Workshops for the Glamorous Bride event page:
http://www.facebook.com/event.php?eid=277621207974&ref=mf

Thanks Pierre…first, for being a buddy even though I only see you a couple times a year at a show some place on the planet, second, for a great idea on how to look for new cheese and third, for being willing to share it with everybody!

I just started a new category on the blog, “Great Ideas”.  It’s only right yours should be the first one in the category!