A lot of you have already been to one convention or workshop already this year, but there’s a great moment in one of my all time favorite movies, City Slickers.  (Definitely go rent it this weekend – you’ll pick up a few great laughs and even a few great lessons in life!)  

Try this sage advice and see if it makes sense:

So, here’s the segway – at every convention you go to you have an opportunity to attend dozens of different programs.  At every program you’re bombarded with new ideas.   Unfortunately, most of us are alike when we hit information overload.  We take lots of notes, we collect various brochures and we store lots of great ideas in a random collection of brain cells – then, we get home and file them away, often not pulling them out until something triggers a flashback days, weeks, months or even years down the line.

So, at the next convention you attend why not try something new?  Walk into each program looking for just one thing you can implement.  One thing that you’re going to learn that will change the way you photograph, market your sell your images and services.  One thing that gets you excited about changing a specific aspect of your business.

“What’s the one thing?…that’s what you have to figure out!”