You guys get excited talking about the jobs you shoot, so as a marketing guy, I want to share how pumped up everyone is over this year’s Summer School. 

It’s a star-studded cast, in order of apperance, Dane Sanders, Scott Bourne, Jerry Weiner, Joe Buissink, Vicki Taufer, Jasmine Star, Kevin Kubota, Stacy Pearsall, Jonathan Canlas, Kirk Voclain, Yervant, Cliff Mautner and Kay Eskridge. And, there are a few fun surprises planned over the 2 1/2 day program! 

The theme for next summer is diversity.   You still need  to focus on your primary specialty, but in a tough economy you want to be able to take on every job that walks through your front door.   So, we’re going to talk a lot about weddings with a great collection of instructors specializing in children and family, pets, boudoir, high school senior and golden senior, marketing, business, social media, and lighting!   And, we’re going to have fun doing it! 

Remember “fun”?  It’s that too often forgotten word in business today.  Well, we’re going to work hard and play hard and thanks to MGM’s summer package, at $79 a night, it’s not going to break the bank for a great room in one of Las Vegas’ nicest hotels.  Plus, there will be a 2 for 1 dining and entertainment card similar to last year along with a one time entertainment and dining credit per room (details are on the MGM site).

Best of all, we’re going to own the entire third floor of the Conference Center, which is approximately 80,000 sqaure feet – that means everyone has a seat in all the programs.  They’ll all be set up classroom style, meaning, you’re sitting at a table, not in a chair like a theater.  It’s easier to listen, take notes and there will also be free wifi, so you can stay in touch with business while your away.

The Lighting Lab is this year’s newest edition, run by the very best – Tony Corbell and Bobbi Lane.  We’ll have at least two sets with plenty of lights and they’ll be there all day Monday and Tuesday.  We’ll have a few models, backdrops and the very best Profoto has to offer in professional lighting.  The Lab will be open from 9-12:00 and 2:00 – 5:00 on both days, giving attendees a chance to ask their questions of the very best in a completely unstructured environment.

The sponsors this year are the very best in our industry, but we’ve intentionally limited the number of companies participating.  We don’t want you buried in decision-making, but we do want you to have a good feel of the support that’s out there to help you grow your business.  In alphabetical order…

Albums Inc, Asukabook, Azura Albums, B&H Photo Video, Big Folio, Fujifilm, DWF, GhostRighters, GoingPro, GraphiStudio, H&H Color Lab , Jill-e Designs, Kubota Image Tools, Marathon Press, Marketing Essentials International, The MAC Group, Midwest Photo Exchange, Nik Software, onOne Software, Photodex, PhotoOne Software, PhotoFocus, Pictage, PWDlabs, Simply Canvas, SmugMug, Triple Scoop and WHCC.

Last but not least – thanks to the support of the sponsors and the photographic community, we’re working hard to keep the cost to attend within everyone’s budget.  The cost for this year’s program is the same as last year at $279 per attendee and there’s even an early bird special of $199 until April 1st.  It then goes up to $249 for May and June.

Think about your experience in past summers.  Summer School is a great way to recharge your battery before the fall season kicks in.   Plus, for those of us who were a little less focused than others when we were kids and had to go to summer school – we never had an opportunity to learn this much or have this much fun! 

I’m looking forward to seeing you in Vegas!