It’s a Sunday morning quickie – years ago I had the privilege of visiting the White House when Senator Howard Baker was President Reagan’s Chief of Staff.  Baker was shooting Hasselblad and Nikon and just wanted to talk about photography.  During the conversation we were talking about how a picture really is worth a thousand words.   He told me about a letter he had sent to another Senator once, “I’m sorry this letter is so long.  I didn’t have time to write something shorter!”

While the statement itself sounds like a complete contradiction, think about how hard it is to write something precise.   We all use too many words to just get to the point.   If it takes more than a paragraph or two to explain something then it’s probably too long.

Now, here’s a great exercise for a Sunday morning and it comes in two parts.  First, if you could come up with just six words to describe your love for photography what would they be?  Second, look at the “About Us” section of your website.  Does the description of who you are on your site match up with those six words that describe your love for photography?  And, are you able to do it in two paragraphs or less?

Happy Sunday everybody – make it a great day – enjoy your family and friends and relax!  All the challenges of the business will be there tomorrow morning!