Okay, so tomorrow is Monday (in our house we banned Mondays, so it’s referred to as “First Tuesday”) and I’m about to suggest you do one thing tomorrow that you never do, just to mix up your game a little. 

Maybe it’s move your lights around in the studio.  Maybe it’s spend some time on a few websites looking for new products.  There’s a lot going on in the world of albums, frames, canvas prints, not to mention all of the products your lab is probably offering that will help you grow your business.

Maybe it’s time to change the copy on your website, especially the “about us” section.  I’m amazed at how many photographers have information that’s simply irrelevant or out of date.  Read your bio and ask yourself, would I hire me? 

If you’re on the people side of life, especially weddings, children and family portraiture, your bio needs to have a whole lot of heart.  People are more interesting in hiring you for your personality than your skill set.  They already think they know your skill set – so don’t disappoint them, but it’s your personality they’re after and your ability to bring out the best most natural smiles if they hire you.

So, on that note enjoy this incredible July day with your family and friends and hit your business tomorrow morning with a goal – time to switch up your game!