For those of you who understand photography, know your exposures and never “chimp”,  reading the rest of this blog this morning is probably a waste of time.  However, for those of you who photograph with a no-big-deal-I’ll-fix-it-in-Photoshop mentality it’s time to wake up!

If you’re fixing it in Photoshop later, then you’re wasting valuable time you could be working on your marketing efforts, building awareness for your business and getting to know more people in your community.  Yeah, I know it’s easy for me to think about, I grew up on film.  Actually it’s too bad that every high end digital SLR doesn’t come with a disclaimer that you’re not allowed to use it until you’ve shot a case of chrome, with perfect exposures on every frame of the last roll!

Here’s the point:  Your success as a professional photographer is based on you building brand awareness for one single product…YOU!  Nobody can do that as good as you can, which means you have to invest time into building your business.  You can’t do it if you’re behind your monitor cleaning up the mess from the last assignment! 

Get your exposures and composition right in the camera and a huge part of your time, the only commodity you will NEVER have enough of, comes right back to you.