I wrote about this once before, but it’s such a good topic.   Sheila has a great expression every time I find myself looking back and saying something like, “I should have done this a long time ago!”  The response is always the same, “Don’t should on me, Cohen!”

Here’s the cool thing about business today, nothing is forever, especially in photography.  If you’re unhappy with a direction you chose then take a break.  Stop long enough to think it through and then refocus your energy towards something new.  It’s not easy making a change, but it is easy to let yourself dream and come up with a new strategy for the future of your business.

Implementing changes just takes time and you need to take baby steps.  The wonderful thing about photography is, you can make changes all along the way.  Let’s assume you wound up as a wedding photographer, but really want to photograph kids, on location.  You don’t have to throw away your business and start over.  Sooner or later your wedding clients are going to start a family. 

If you’ve done a great job with your wedding clients then your data base is already in place for children and family work.    A well written letter to your past clients along with a special offer for an on location sitting will start to build your client base, while still keeping the business going on the wedding side.  

So, if you’re hearing that little voice in your head that’s screaming at you that it’s time for a change, then start working in a new direction.  Start the process to change so that a few years from now you won’t be saying, “I should have…” There’s nothing worse than shoulding all over yourself!