The other day I picked up on the frustration of a photographer who commented about how his business “just isn’t coming together this year!” When asked about his marketing efforts, he was excited about totally reworking his website and it really did look terrific, but that was all he’d done. So, what do you do [...]
You guys get excited talking about the jobs you shoot, so as a marketing guy, I want to share how pumped up everyone is over this year’s Summer School.
It’s a star-studded cast, in order of apperance, Dane Sanders, Scott Bourne, Jerry Weiner, Joe Buissink, Vicki Taufer, Jasmine Star, Kevin Kubota, Stacy Pearsall, Jonathan Canlas, Kirk Voclain, [...]
Okay, this is a quick simple thought for a “First Tuesday” of the week morning. WPPI is this coming weekend. The Ohio Professional Photographers convention is right after WPPI and my apologies for not knowing what other conventions are in the pipeline, but here’s the challenge:
March Madness doesn’t have to only be about basketball. What if [...]
I worked directly with Lori Nordstrom for the first time three years ago on the Young Guns program, kicking off WPPI. She’s a terrific photographer and instructor. Her website alone demonstrates everything I’ve been talking about and even lays it out on her home page in chronological order: “Expecting, Brand New, Children, Seniors and Wedding”. [...]
There seem to be two trains of thought out there in developing your photography business. We’ve got one school that believes you should develop your core strength and stay focused (pun intented) on that application. In other words, if you’re a wedding photographer, stay focused on growing your wedding business. If you’re a commercial shooter, stay [...]
The Thirst Relief Mentor Auction is up and live on ebay with a great cast of industry experts to help you with the challenges of your business – photography, marketing, business and your portfolio are just a handful of the benefits. It’s on eBay and all it takes is a bid and a click – [...]
The last year has been tough for everybody in professional photography. However, there’s a growing group of photographers who have been working hard to find “new cheese”. That statement won’t make an ounce of sense if you haven’t read “Who Moved My Cheese?’ The summary is simply the mouse who went out and looked for new [...]
Yesterday I referenced a great site for wedding photographers, The Wedding Report. There’s a ton of data to help you understand how to fine-tune your marketing efforts, but one of the side benefits is getting ideas on how to build your network.
In a post a few months ago I wrote about Dawn Shields and a [...]
I’ve written in the past about things I’ve learned from Molly the Wonder Dog. Well, here’s another new lesson that’s so basic, I’m just glad she never learned how to type!
We just moved into a new house last weekend. As I was going through withdrawal, being without a computer for two days, Molly was busy [...]
Yesterday I spent the day with four movers, two medium size trucks and 8 hours of “Where does this go?” It was the most fun I don’t ever want to do again! I was only moving 1.4 miles away and used a local mover, “Tony the Mover”. I can’t deny for a second I was [...]
