Cause Related Marketing

It’s a short post this morning and part of an ongoing campaign reminding you that people like to purchase products and services from companies they perceive as giving back to the community.  It’s a pretty simple concept and hits hard on two issues. cause-related marketing and just plain making you feel good! 
You’re looking for the [...]

This is one post definitely out of the archives. In getting ready to move I was doing the usual cleaning of career memorabilia and ran across the ad we did at Hasselblad in the early 90’s, selling Ansel Adams’ 1977 Cadillac for charity. A few years later we followed up when his camera gear landed [...]

As I continue to get some great stories for Charity Fest III, I’m getting even more links to charities for photographers to consider. Here’s an updated list worth checking out:
From long time buddy, Glen Clark at BayPhoto: Flashes of Hope  www.flashesofhope.org
From Jennifer Bunce: Picture Perfect http://www.picper.org/. 
Michael Sweeney sent me Operation: Love Reunited http://www.oplove.org/
David Michael [...]

With Charity Fest this week it’s appropriate to remind everybody of the two key reasons you need to build up your efforts for charitable causes.
First, it feels good! You’re looking for the community to be good to you, so you need to be good to your community. It’s that simple. No matter how much success [...]

The best part of this industry is when you get that perfect combination of photography, social media and networking mixed with the passion for the craft.  Nobody is a better example than new friend, Levi Sim from Utah.  Levi joined us this summer at Summer School, where after several emails and  phone conversations over the last year [...]

Next week I’ll get things back to focusing on the “how to” aspect of photography, kicking off the week with a great guest post from Catherine Hall.  However, for now I’m left with absolutely nothing pressing to write about this morning! That’s happened, at best, maybe three times in the last two years!
So that puts me in [...]

I’ve written a lot about the importance of being involved in your community since I started this blog.  It’s one of the most important aspects of your business. I heard Jay Conrad Levinson, the genius who coined the words “guerilla marketing”, speak at one of the PPA conventions years ago.  At that time he put being involved in [...]

I know I’m sounding like a “broken record” and I also know I’m aging myself using that expression!  LOL  In fact, I’m guessing better than half of my readers don’t have record collections sitting in boxes in the basement somewhere, so I need to explain the point!  A “broken record” was a scratched record that [...]

A few weeks ago I wrote a blog about turning Akron into a hub for photographic education.  I’m ecstatic to have been given the thumbs up to make an exclusive announcement:  Clay Blackmore, one of the finest wedding and portrait photographers in the country, is bringing his new program to the John S. Knight Center in Akron on October [...]

There are some people in your life that you just can’t remember a time when they weren’t around.  You might not talk to them that often or even see each other frequently, but when you do, it’s always a classic moment with lots of warmth, sharing ideas and definitely a lot of laughter.  Well, meet [...]