Marketing Essentials International

Marc Braun took advantage of his photographic skill set and started the Akron Photowalk Group.  Okay, so for those of you outside Akron and even a few inside who want Sedona, it may not sound like much of a walk, but think about the contribution you can make in two different ways on a project like this.  First, [...]

Motivated to use his skill set to give back, Canadian photographer, Joel Séguin, started out inspired by his own infant son’s heart surgery.  That single incident has brought his help to dozens of different projects in the community.  While his story is great to read, his best comment and the advice for all of us [...]

What I loved most about Brady Withers’ giving back project was the “we” aspect.  Here’s a group of friends, all photographers, looking for a way to give back together and take advantage of their combined expertise and energy!  It’s a great concept and one that we’ll continue to follow and maybe I can talk Brady [...]

One of the truly fun things about social media is that very special social element.  In this case, Nick Rodrigues at Printmakers Inc. read my 2:00 a.m. blog and my request for stories about photographers giving back.   He sent me the email below.  I called and spoke with him, which opened a door to a wonderful [...]

Welcome to Charity Fest II and this year’s first contribution came from Mollie Tobias, a photographer in North Carolina.  She’s using her photographic skills in a unique way to be involved in the community.  
The best part of Charity Fest, for me, is that I get to talk to lots of new photographers and in turn, introduce [...]

Mother Teresa was on a flight I was on years ago and spent her life giving back.  
At the end of life we will not be judged by how many diplomas we have received, how much money we have made, how many great things we have done.  We will be judged by ‘I was hungry and [...]

At Skip’s Summer School last year I met Jen Alston.  Then she won the holiday card contest for Summer School attendees.  Next quick “hi” was at WPPI and here she is this morning.  I won’t deny for a second I love her comment about summer school, but it’s what she said about charitable causes that [...]

Okay, it’s 2:00 a.m. and I’m wide awake and just can’t seem to shut off the day.  So, as pathetic as it sounds, I’m actually sitting in bed with my laptop writing Thursday morning’s blog.  In a few minutes, just like my mother reads to fall asleep, I’m going to wrap it up and fall [...]

Almost a year ago I wrote about the importance of giving back to your community.   It’s such an important part of your efforts to build your brand that it deserves a few more comments.   As business starts to pick up you need to make sure you don’t lose sight of how much it can help you build your [...]

This past week I received the nicest thank you note from Julie Sotomura.  She thanked me for recognizing her project during Charity Fest here on the blog.  The first thing that hit me is what a class act it was to send a hand-written note, but here’s what really hits me the hardest:
I’m more a marketing [...]