Last month Matthew Jordan Smith wrote the post below and this morning it just hit home on the issue of equipment. So often photographers, especially those just starting out, believe their biggest short suit is a lack of equipment. The truth is, it’s most often a lack of creativity, not so much in photographic talent, [...]

In doing website reviews, one of this year’s Summer School benefits, I’ve been able to help a number of photographers with their “About” section. Here’s the challenge, everybody has a hard time talking about themselves, but it’s really because they’re don’t understand what their target audience really needs to hear.
People tend to talk about how [...]

At WPPI’s opening program, Photographer’s Ignite, I met Byron and Wendy Roe. In their Ignite presentation they hit on a topic so timely in today’s market.  It was all about couples working together. Whether intentionally planned or an accident in today’s difficult economy and job market, there are more couples working together in photography today [...]

This is the second part of a two-part series from good buddy John VanSteenberg. We hit a few of his favorite Tamron lenses yesterday and today we’ll round out John’s creativity and ability as a portrait artist.
If you’ve ever met John, then you know he eats, sleeps and breathes photography. He’s all about passion [...]

One of the most fun aspects of the photo industry is all about the friendships. I can’t remember where John VanSteenberg and I first met, but I know we’ve both been knocking around the industry for years. We’ve gone to more than our fair share of rubber-chicken dinners!  We might not see each other for [...]

Last week Joe Farace ran the following post on his blog and it’s so relevant to this time of year. It’s the slow season for most photographers right now and the perfect time to think through your marketing strategy and especially your pricing. Joe hits on nine points in this post that, if nothing else, [...]

One of the reasons Scott Bourne and I are such good friends is the way we both think about the industry, especially the challenges photographers deal with outside the obvious of the economy and changing technology. Through GoingPro we’ve talked with thousands of photographers and the common denominator isn’t always the fact that they’re new and just [...]

We set the stage with yesterday’s post for some great background on how David Ziser has built his pricing platform and worked on one of the biggest challenges for photographers. Even the seasoned pros often forget how much needs to go into their pricing philosophy.
You should be following David’s posts at Digital Pro Talk. I [...]

It’s one of David Ziser’s best posts and also a very long read. I’ve broken it up into two parts, because it’s such an important topic, establishing your pricing.  
It’s that time of year when two key events start to happen. First, you’re going to be doing your taxes and for most of you it’ll be the first time you [...]

This week I wrote a post for GoingPro about making mistakes that will run some time over the next week or so. What prompted the post was listening to the panic-stricken voice of an aspiring professional photographer as he went through the “what if” reasons for not being ready to go pro, even though his work [...]