Marketing Essentials International

Recently I had the honor of photographing Scott Bourne, the genius of social media and Twitter.  I must say, I was a bit nervous. (I am always a bit nervous before a photo session.)   I don’t take my photo sessions lightly.  It is not just another session to me.  I personally hate having my portrait [...]

You guys get excited talking about the jobs you shoot, so as a marketing guy, I want to share how pumped up everyone is over this year’s Summer School. 
It’s a star-studded cast, in order of apperance, Dane Sanders, Scott Bourne, Jerry Weiner, Joe Buissink, Vicki Taufer, Jasmine Star, Kevin Kubota, Stacy Pearsall, Jonathan Canlas, Kirk Voclain, [...]

Social Media is more than just a way to stay connected or communicate.  For me it’s become the ultimate doorbell when it comes to knocking on the doors of  photographers who I’ve never met and who are inspirational.   I’m not sure how the friendship with Nicole Wolf even started, but I wound up on her site [...]

It’s a Heidi Uhl lesson that even the most seasoned photographers tend to forget – never let fear hold you back from trying something new.   I remember hearing a motivational speaker once talk about how you can’t appreciate winning unless you’ve lost a few.   We all learn from our mistakes, make new ones and learn [...]

The best part of the photographic industry has nothing whatsoever to do with photography, but the friendships that come out of everyone’s love for the craft…and yes, I’ve said that a few hundred times, but here’s a prime example, Clay Blackmore. 
When I first met him, I was just starting out on the professional side [...]

I met Heidi Uhl at Skip’s Summer School last August.  She and her husband, Tim, are very involved in the industry, especially with DWF.   While together in Vegas, I had a chance to look at her portfolio.   One of the most fun things for me to do has always involved looking at portfolios.  I was simply [...]

Here’s a win-win workshop virtually guaranteed to give you ideas you can implement immediately.
Internationally recognized wedding photographer, Bambi Cantrell, is conducting a three day intensive workshop in her Benicia Studio from January 31-February 2nd!   She’ll cover many of the aspects it takes to create fabulous wedding images, demonstrated through the use of models and covering lighting and posing concepts [...]

Two years ago I was walking around Photoshop World and as I came by David Ziser’s booth, I overheard two young photographers, mid twenties at the most, arguing as they looked at a bridal portrait David had in his booth.  The battle was over which Photoshop tool David used to drop in the highlights on the bride’s [...]

There are only a handful of photographers in our industry who have achieved the public recognition of Lisa Jane (aka Lisa New).  Her images and licensing agreements extend throughout the greeting card industry and have been spotted in many Carlton Card Shops and when she teaches a program on children’s photography you can count on [...]

Every now and then a photographer comes along and you can just feel they’re destined to be a leader.  Meet Joe Dallas.  I met Joe through Bambi Cantrell several years ago when she recommended I take a look at his work.  He’s a wedding photographer out of Georgia and had some nice images and was [...]