Late yesterday afternoon I spoke at PhotoPlus Expo, doing a program on marketing and building business in a tough economy. There’s so much you can do to neutralize the challenges and still keep your business on track. (A big congratulations to David Ziser and his gang for putting together an outstanding trade show and convention. [...]

I originally wrote this post a short time back for GoingPro, but here’s why I’d like to share it with you here today. 
Yesterday I had a great conversation with a photographer who’s about to go full time. Her work is terrific, her website, while it needs a little fine-tuning is all in place and [...]

I recently saw an email blast from my buddy, George Varanakis at Rangefinder/WPPI. He listed the top ten reasons not to miss WPPI. Personally, I’d drop a few and add a few, one of them being your ability to interact with vendor after vendor to help strengthen your business. I’d also add, one trip to Vegas gets you exposed [...]

A key component of every marketing program I’ve ever presented has included talking about photographers using their own images for holiday cards and stationery. Think about it for just a second. There isn’t a better, easier or more subliminal way to use your images. You’re just there, soft sell, no pressure, just showing your work.
This [...]

There are thousands of you who have blogs today and even more on Facebook or Twitter. If it’s just a hobby you can stop reading now. However, if it’s part of your livelihood and meant to be one of your marketing tools, if you’re not consistent then you’re completely wasting your time! Consistency is such [...]

All of us are bombarded daily with message after message from companies pushing us to buy their products. We’re caught up in a constant barrage of in-your-face testimonials and ads. They’re loaded with a subtle and sometimes not so subtle choice of words to suggest using certain products or services will increase revenue streams, magically improve sales, even modify [...]

Successful promotions don’t happen by accident. They’re the result of great planning, creativity, research and a lot of hard work.  Unfortunately, too many photographers, throw together promotions as if the community is waiting in line to spend their money on their services.  NOT!  It’s a tough economy and consumers today are the smartest in the [...]

I can’t walk down Memory Lane without a big thanks to a relatively new friend who’s only been in my life for a couple of years. Meet Terry Clark, a photographer from PA who bid on my help in a Thirst Relief auction two years ago. I drove over to his studio for the day, and [...]

This is one of those weeks when we all tend to reminisce. So, in starting to look back over the last year, I found myself going back even farther and read one of my first posts, originally run on GoingPro, almost two years ago.  Like the post I got my Dad to write over a [...]

Good buddy, David Ziser, has been kind enough to share a few of his best posts with us and this one, like all of his posts, is another top-shelf presentation.  It might be from last year, but that doesn’t make the topic any less relevant.
As a combination of the tough economy and advances in [...]