Marketing

Parts of this post are part of an encore from almost three years ago, but the real issue is that I just don’t get it. I completely understand everyone having their favorite things to photograph and their specialty, but in the hierarchy of why people hire a professional photographer the ranking is brides, babies and [...]

A year ago, good buddy and GoingPro partner, Scott Bourne, did a rant on five of the most stupid things photo-related companies do to us. It’s one of my favorite posts, because of two things, the actual points he made are dead on and the sarcasm with which each point hits [...]

Every year Summer School gets a little better thanks to the feedback in the survey we do a week or two after the program ends. After last year’s school we heard requests for more hands-on shooting, more marketing and business and several suggestions to make the program more centrally located. Well, we’ve managed to do [...]

I don’t remember where Keith Cephus and I first met, which is one of the things I love the most about this industry. Friendships get started while standing in line for a coffee, waiting for a program to start, meeting old friends and being introduced to new ones. We’re an incredibly informal industry, seeing each [...]

Lately I feel like I’m trapped in an old Jimmy Stewart movie and the hands of the clock are spinning.  Time is literally flying by and projects I wanted to be finished with already are barely started. Julieanne Kost, in regards to asking her to be involved in a project we were working on, once [...]

I was in a bind this morning. Nothing to write about and a little unprepared since we’re flying out early and headed home after WPPI. But then like magic, my good buddy Terry Clark sent me an email in response to yesterday’s post about their being no shortcuts to building your business.
 
After 20+ years in [...]

Being at WPPI this week I’ve had a chance to talk with a lot of photographers, both old friends and new ones. Most people are optimistic about this year and many are already seeing slight changes in their business, all in the right direction. However, there are some common themes.

If anybody tells me they had [...]

Years ago I read a great article written by Donald Libey, a business consultant on the east coast.  He talked about Consumer Bundling, which was simply non-competing companies working together to hit a common target.  Over my years at Hasselblad you saw promotions and advertising we did with Kodak, Bogen Photo, Polaroid and even L.L. [...]

 I found a great quote from Andy Warhol that got me thinking…
They always say time changes things, but you actually have to change them yourself.
Whether you’re just starting out as a professional photographer or aspiring to be one, there’s very little that happens in this industry by itself. You’ve got to be proactive and you’ve [...]

Late yesterday afternoon I spoke at PhotoPlus Expo, doing a program on marketing and building business in a tough economy. There’s so much you can do to neutralize the challenges and still keep your business on track. (A big congratulations to David Ziser and his gang for putting together an outstanding trade show and convention. [...]