Marketing Essentials International

I guess there are some of you who might find this morning’s blog a little lame, but yesterday was too much fun not to write about it this morning. 
With the exception of some problems with speakers in rooms that were too small, the convention has been pretty amazing.   In terms of excitement, new exhibitors and [...]

The other day I picked up on the frustration of a photographer who commented about how his business “just isn’t coming together this year!”  When asked about his marketing efforts, he was excited about totally reworking his website and it really did look terrific, but that was all he’d done.   So, what do you do [...]

You guys get excited talking about the jobs you shoot, so as a marketing guy, I want to share how pumped up everyone is over this year’s Summer School. 
It’s a star-studded cast, in order of apperance, Dane Sanders, Scott Bourne, Jerry Weiner, Joe Buissink, Vicki Taufer, Jasmine Star, Kevin Kubota, Stacy Pearsall, Jonathan Canlas, Kirk Voclain, [...]

Okay, this is a quick simple thought for a “First Tuesday” of the week morning.  WPPI is this coming weekend.  The Ohio Professional Photographers convention is right after WPPI and my apologies for not knowing what other conventions are in the pipeline, but here’s the challenge:
March Madness doesn’t have to only be about basketball.  What if [...]

I worked directly with Lori Nordstrom for the first time three years ago on the Young Guns program, kicking off WPPI.   She’s a terrific photographer and instructor.  Her website alone demonstrates everything I’ve been talking about and even lays it out on her home page in chronological order: “Expecting, Brand New, Children, Seniors and Wedding”.  [...]

There seem to be two trains of thought out there in developing your photography business.  We’ve got one school that believes you should develop your core strength and stay focused (pun intented) on that application.  In other words, if you’re a wedding photographer, stay focused on growing your wedding business.  If you’re a commercial shooter, stay [...]

I’ve talked a lot about taking advantage of the first quarter’s “down time” quality to analyze what you could have done better last year.  The quote I found from Steve Ballmer at Microsoft, seems a little ironic, considering the public’s attitude that Microsoft has often been out of touch.  Regardless, it rings true for everyone in business today.
“We [...]

There are a couple of great conventions coming up and whether you’re headed to PMA this weekend, WPPI in a couple of weeks or the Ohio Professional Photographers Convention here are some reminders to help you get the most out of any convention.
1) Think about what you need most in terms of help with your [...]

Last weekend I had to put together a presentation about the wedding and portrait side of the industry and in the process of looking at websites, blogs, images and analyzing who are the Young Guns and the New Guns I realized something interesting.  It wasn’t particularly earth shaking, but it did stand out as I surfed [...]

The Thirst Relief Mentor Auction is up and live on ebay with a great cast of industry experts to help you with the challenges of your business – photography, marketing, business and your portfolio are just a handful of the benefits.  It’s on eBay and all it takes is a bid and a click – [...]