Marketing Essentials International

Not sure what triggered this thought today, but here’s a phenomenon more unique to the photographic industry than most other career fields – people tend to help each other.  Over and over again I’m amazed at people who ask for help on a photographic or business challenge related to photography and find themselves delightfully buried in answers.
Don’t [...]

I’ve talked a lot about networking and how small an industry we really are.  Usually it’s been in the form of advice to newbies about being careful of what they say when it’s negative, because you never know who’s close to who.  This morning it’s just for the fun of it.  What got me going [...]

A short time ago I wrote a blog about the care and feeding of your network and it’s interesting, in talking to more photographers, how many do absolutely nothing to maintain it.  It’s almost as if they view their network like wildflowers – great to look at but they just grow and require no care.
Yesterday I had [...]

A little over a year ago, frustrated with the economy and spending a lot of time talking to photographers who were finding new ways to “fight the battle”, I started my own campaign: Just because the media says it’s going to be a bad year, doesn’t mean it has to be! 
Well, here we are a [...]

Earlier in the week, this post first appeared at our blog for GoingPro, but I’ve gotten such great feedback it makes sense to post it here as well.  Just remember one thing when launching any new project or business – take your time and do it one step at a time.  You can’t rush perfection!
Last [...]

On August 8th we’re going to kick off the second annual Skip’s Summer School.   Here’s an update on the key events and who’s going…
This a very different format from most things you’ve attended.  There are no lines to stand in, waiting and wondering if you’ll get a seat.  Everyone gets a seat at a table, because [...]

The Beatles said it first, “I get by with a little help from my friends!”  But the truth is, getting through the last two weeks took a lot more than just a little help.  My good buddy, Scott Bourne, just jumped in and drove the bus, helping me stay current with blogs, both new ones [...]

Guest Post by Scott Bourne
Are you good with names, faces or both? I am better with faces than names. I speak at and attend about a dozen conventions/conferences each year. I’ve been doing that for a while. I’ve met literally tens of thousands of people in my life. I have to admit, I have trouble [...]

Guest Post by Scott Bourne
While the cat is away – well you know the rest of the story. Skip is still resting after having his gallbladder out so I get to write another guest post here at Skip’s Photo Network. Yesterday I gave you some networking tips. With all the big photo conferences coming up, [...]

Guest Post by Scott Bourne
With Skip’s Summer School coming up and quickly followed by the Fall workshop and conference schedule, it’s never too early to start thinking about how you’ll get the most out of each event. Here are some networking conversation starters and tips to get you going.
1. When you shake hands with someone, [...]