Marketing Essentials International

Yesterday I commented about the fun of social media and meeting new photographers and seeing their work.  A few weeks ago I talked about the power of special projects with a guest post from Nicole Wolf.  Today, meet Leslie McDaniel, a photographer who I first met on Twitter.   When visiting Leslie’s website I was hit [...]

One of the fun things about Social Media is the number of people who you can “meet” and see their work.  Barbara Yasuhara commented about something I wrote on Twitter.  I looked at her site, saw some fun images and called her.  I love the concept of Guest Posts, especially from people I don’t know.  [...]

Recently I had the honor of photographing Scott Bourne, the genius of social media and Twitter.  I must say, I was a bit nervous. (I am always a bit nervous before a photo session.)   I don’t take my photo sessions lightly.  It is not just another session to me.  I personally hate having my portrait [...]

You guys get excited talking about the jobs you shoot, so as a marketing guy, I want to share how pumped up everyone is over this year’s Summer School. 
It’s a star-studded cast, in order of apperance, Dane Sanders, Scott Bourne, Jerry Weiner, Joe Buissink, Vicki Taufer, Jasmine Star, Kevin Kubota, Stacy Pearsall, Jonathan Canlas, Kirk Voclain, [...]

There seem to be two trains of thought out there in developing your photography business.  We’ve got one school that believes you should develop your core strength and stay focused (pun intented) on that application.  In other words, if you’re a wedding photographer, stay focused on growing your wedding business.  If you’re a commercial shooter, stay [...]

The best part of the photographic industry has nothing whatsoever to do with photography, but the friendships that come out of everyone’s love for the craft…and yes, I’ve said that a few hundred times, but here’s a prime example, Clay Blackmore. 
When I first met him, I was just starting out on the professional side [...]

A lot of you have already been to one convention or workshop already this year, but there’s a great moment in one of my all time favorite movies, City Slickers.  (Definitely go rent it this weekend – you’ll pick up a few great laughs and even a few great lessons in life!)  
Try this sage advice [...]

I met Heidi Uhl at Skip’s Summer School last August.  She and her husband, Tim, are very involved in the industry, especially with DWF.   While together in Vegas, I had a chance to look at her portfolio.   One of the most fun things for me to do has always involved looking at portfolios.  I was simply [...]

In the last year, if social media hasn’t become an even bigger part of your life, then there’s something wrong.  It’s no longer about just having great marketing skills or a good website, it’s about your network and the people who come in and out of your life every day, people who share the passion.
For [...]

At virtually every convention I’ve been at for the last twenty years, some where in the crowd I’ve spotted Jay Lawrence Goldman.  He rarely misses a major industry event – he’s a photo junkie and although teaching programs himself, he’s a regular attendee, never missing an opportunity to pick up a new technique or idea [...]