Marketing Essentials International

“Twenty years from now, you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bow lines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”    Mark Twain
It’s just a quick thought for a Saturday morning, [...]

Last weekend I had to put together a presentation about the wedding and portrait side of the industry and in the process of looking at websites, blogs, images and analyzing who are the Young Guns and the New Guns I realized something interesting.  It wasn’t particularly earth shaking, but it did stand out as I surfed [...]

The economy, technology, changes in social media and the new wave of competitors all require your constant attention.  At times it can be overwhelming.  You’re not alone if you’re feeling frustrated.  We all feel it, but there’s a wealth of information and people out there to help you build your business and address virtually every challenge you might [...]

Knowing that no matter what you do, you’re only one person and only have 24 hours in a day and seven days a week,  (Although my better half hates Monday and has declared it technically a six day week with First Tuesday, Second Tuesday and then the rest of the days.  – thank you Ms [...]

Years ago, Tony Corbell used to remind everybody who attended his programs to save the last frame “on the roll” and just shoot completely different from everything else they’d done.   Take the time to experiment.   Well, on a winter Saturday like today, during what is most photographer’s down time, how about thinking about mixing up [...]

It’s not very often I get ahead of things, but it’s Christmas eve morning as I’m writing the blog for tomorrow.   I have absolutely nothing particularly poignant I want to share except to remind everybody,  the true spirit of Christmas stretches across all denominations.   No matter what your beliefs are, this is a time of [...]

Mystic 5 kicks off January 3 and while I know it’s late for people to make plans for an event two weeks away, at least if you’re in New England, this is one not to miss.   Over three days you’ve got a chance to pick up programs with Jerry Ghionis, Joe McNally, David Williams, John [...]

 The year is fast coming to a close and I don’t know about you, but I feel like I’m trapped in a Jimmy Stewart movie and the hands of the clock are just spinning.  Mystic 5, DWF and IUSA really are just around the corner and even WPPI seems like it’s only a few weeks [...]

A huge part of my career is spent “talking” with photographers.   The word “talking” is in quotes because today’s definition of “talking”, for me,  includes email, Twitter, IM’s, Facebook and Linkedin.  And, oh yeah, now and then in person and on the phone!  
One thing I’ve noticed about those photographers and people in our industry who we all [...]

Over the last few weeks I’ve had several guest posts, all talking about involvement in charitable events people believe in.  Obviously some have been much bigger than others, but the point is, these are photographers who went ahead and did something, instead of just talking about it.   We need more photographers to be involved in [...]