Social Media

Going into its fourth year, Skip’s Summer School just seems to get better and better, but this year it has little to do with anything I thought of. This is about input from all the alumni from past programs together with many of the instructors.
I absolutely understand how hard it is to decide on what [...]

There are thousands of you who have blogs today and even more on Facebook or Twitter. If it’s just a hobby you can stop reading now. However, if it’s part of your livelihood and meant to be one of your marketing tools, if you’re not consistent then you’re completely wasting your time! Consistency is such [...]

Two years ago, in the very early days of Skip’s Photo Network, my now good buddy Scott Bourne wrote the following post. It couldn’t be more simple to understand. It’s ten points to help you be more effective in your use of twitter, blogging and podcasting. 
What prompted me to give Scott an encore performance was something I [...]

Working on an article for an upcoming issue of PMA Magazine, I had a conversation with DIMA guest speaker, Georgia McCabe the other day.  Georgia is doing a four part bootcamp on social media on January 9 in Las Vegas as part of the DIMA Conference and this year’s PMA show.    After talking to her, I plan on being in [...]

Every now and then something happens to remind me just how special social media really is.  There’s no real point this morning, just a fun reminder to keep track of your friends. 
 I got a call from an old buddy yesterday, Mike LeBlanc.  We spent a lot of time together when we were both at Polaroid in [...]

Earlier in the week, this post first appeared at our blog for GoingPro, but I’ve gotten such great feedback it makes sense to post it here as well.  Just remember one thing when launching any new project or business – take your time and do it one step at a time.  You can’t rush perfection!
Last [...]

Okay, so all we did was change our Facebook status from engaged to married yesterday and that set off a barrage of congratulatory emails that was simply overwhelming.  Neither of us know how to truly thank everybody for their good wishes, funny comments and especially the big curiosity question of who was the photographer!
If nothing [...]

Whether you’re headed to Skip’s Summer School or not, this year’s instructors are some of the very best in the industry.  If you can join us in August, terrific, but if you can’t, you really should follow each of these fifteen photographic icons on Twitter, their blogs, websites and Facebook.  Each one is making a contribution to our industry [...]

I’m probably going to be criticized for running a blog a second time, but first, it’s one of my favorites and second, it’s one of the most important blogs I’ve written.    This was first published last September, but it’s even more relevant today!
As business slowly starts to improve, you’ve got to stay focused on more than just [...]

The summer may seem like it’s a long way off, but if you look back at how fast this first quarter has gone by, it’s really just around the corner and here’s the challenge.  What are you going to need to recharge your battery just before the fall rush?  Even more important, what will you want [...]