There are still a few details to work out, but in keeping with my promise of a February 1 announcement, here’s what’s in place so far…  

Dates: August 5 – 8, 2012. Plan to arrive Sunday afternoon. The mini-trade show starts at 4:00 pm, the first presentation at 7:30 pm with Summer School ending Wednesday at noon.

Format: Let’s talk about more hands-on shooting first.  We’re going beyond the two hours of shooting with each photographer we incorporated last year and give everybody two full days and then some. Every attendee will have their choice of two of seven different outstanding photographers. In addition, there will be a two day film-making workshop in which participants will work on the skill set they need to create a marketing video for their own promotions and website.

Hands-0n Faculty: This year’s faculty is top shelf for hands-on shooting. Imagine being able to spend a full day with photographers like Clay Blackmore, Michele Celentano, Tony Corbell, Jerry Ghionis, Kevin Kubota, Bobbi Lane or Roberto Valenzuela. 

Film-making and Storytelling:It’s a special addition to Summer School with Ross Hockrow and Jeff Medford, along with a ton of video gear from the MAC Group. They’ll be teaching an intense film-making program for the full two days. Some of you may have met Ross and Jeff on their Get In Motion tour last year. They’re outstanding instructors and the founders Cinestories.  Attendees will not only be learning the techniques of video storytelling, but learn how to create their own personal promotional video. 

Class Size: Classes will NOT exceed twenty people. There will be no exceptions. This includes the video workshop as well. We will not allow more than twenty people in any hands-on program! This guarantees everyone a more intense experience and the ability to learn from the very best.

Marketing and Business:  It’s at the top of everyone’s list and we’ll kick off Summer School on Sunday night with my new program on marketing and business with special guest, Melissa Ghionis.   If you’ve never heard Melissa present, a key part of her background is the lost art of customer service. 

Catherine Hall will join us for a special key note program on Monday night. As co-host for TWIT Photo she’s taken branding and marketing to a completely new level. She’ll provide attendees with great ideas on how to expand their reach in their own communities.

Website Review: Many conferences offer portfolio review, but the minute you register for Summer School, we’re going to review your website and give you some solid suggestions on your galleries and your ”About” section. These are two of the most important elements on every photographer’s site. It’s the equivalent of a portfolio review, but done ahead of time, before you get to Summer School. This will give you a chance to identify more of what you need to grow your skill set prior to working with your instructors.

Sponsors and Mini-trade show: There will be some incredible products and services offered by this year’s vendors, including the sell-off off all the lighting and video gear used in the various workshops. It’s a terrific opportunity for you to pick up the additional gear you need at dramatically reduced costs. The first trade show session will start right out of the blocks on Sunday afternoon from 4:00 pm to 7:30 pm. 

Location: We’re headed to Chicago this year! Chicago is one of the easiest and least expensive cities to fly in and out of in the country. Decent airfares make it an economical mecca for reasonable travel costs.  We’ll be at the Doubletree Hilton in Oakbrook, Illinois, just ten miles from the airport.  It’s a great property and we’re pretty much going to “own” the hotel, making the experience even better.

Everything else on this year’s educational event along with some additional surprises will be announced on February 9 when registration goes live! What a kick this year’s Summer School is going to be!

For months I’ve written about the need to “recharge your battery”.  I probably talked about it so much that many of you simply got sick of it. “OMG – he’s talking about the intangible benefits of Summer School again!” The truth is that I underestimated how badly I needed a recharge myself!

We all need to take a break here and there or maybe a better play on words is take a brake! Growing as a photographer is about knowing when to stop the madness and feed your creative spirit. Growing as an artist is about stepping away from the worries of your business and testing the boundaries of talent, experimenting with new processes and techniques. And last but not least, you can’t grow your network when you’re too busy just working hard to survive and feed yourself and your family!

It’s been an incredible week and this morning when Scott Bourne and I share the stage and do our marketing program, I’ll be reminded again about the importance of one last ingredient when you take a brake…friendship.  The definition of a true friend is pretty simple in my opinion. It’s when somebody is in your life and you can’t remember a time when they weren’t!

Sure, everybody learned a lot this week, but there were a lot of new friendships started over the last 48 hours.  The fun of it all will be following those bonds and watching them grow as the influence of 15 different instructors, 25 sponsors and 300 people from all over the world create an unstoppable surge of artistic and business growth!

Okay, it’s 5:30 in the morning and Sheila’s laughing at the fact that I can’t wait to get to Summer School!

We’ve got about 300 people coming as of this morning and to start it’s a 45/55 split between men and women. There are more women coming into the industry, especially on the portrait/wedding side of the business, so that fits with current trends we saw at WPPI year after year.

What a kick it is to see Christy and Beverly every year!

Attendees this year are from all over the world. We’ve got 33 states represented and six countries outside the US. Photographers from outside the US are from Kenya, Israel, Bulgaria, Canada, Australia and the UK. The biggest state attendance is the same every year, California, but coming in just behind CA are Nevada, Texas, Arizona and Utah.

I have my favorite questions I ask on the front end of registration and here’s how it all breaks out:

How much do you plan on spending on new equipment this year?  Almost 50% answered $2-5,000 and I’m surprised that even in a tough economy, 12% said over $5000 and 2% were over $10,000.

What photographic magazines do you read? Rangefinder was the big winner at 27%, but right on their heels was Professional Photographer at 25%.  All the other magazines were under 10%.

How did you hear about Skip’s Summer School?While 31% heard about it from a friend, social media (Skip’s Photo Network, facebook and twitter) came in at 26%.

This year Kevin Kubota is teaching a hands-on demo workshop  on lighting.

What’s your primary photographic specialty? 37% answered weddings, 18% family portraits, 12% children’s portraits and 5% underclass and seniors. But, it’s a more diverse group this year with 12% being outdoor/landscape and wildlife photographers, 5% commercial shooters and 12% “other” . The “other” category is usually fine art, industrial, architectural and we’ve even had a few forensic photographers over the years.

How long have you been a full time or part time professional photographer? 23% said they were just starting out with 18% being under two years in business. That’s 41% of the audience meeting my definition of a newbie. At the other end of the spectrum we’ve got 35% in business 2-5 years and 24% over five years. This makes for a terrific mix of people to network with and share information and experiences!

Are you a full time or part time photographer?42% said they were full time and 58% said part time.  This is pretty much the same as last year. What I enjoy most about this is that the 58% aren’t willing to be stereotyped as “Uncle Harry’s” just because they’re new to the industry. They’re coming to learn and fine tune their skill set, worrking to raise the bar on the quality of their images, presentation and marketing.

Bobbi Lane brings her expertise in commercial lighting to Summer School this year with her 2 hour workshop.

How many workshops/schools/conventions do you attend each year?  No surprises here, especially when you look at the mix between new and more established photographers. 32% list Summer School as their first experience with 35% hitting two programs a year and the rest of the group three or more.

Are you involved in Social Media? This is a heavy social media crowd with 62% on Facebook, 20% on Twitter and 13% having their own blog. 

It’s interesting that the largest number of questions I’ve had via phone calls and emails this year has been from relatively new photographers who are worried about fitting in. I’ve even been asked for suggestions on what to wear!

So, whether you’re coming to Summer School or about to attend your first convention or another workshop, it makes no difference. Attending programs like this is about networking along with education and fine-tuning your skill set. Everybody is in the same boat, without a lot of experience or they remember the challenges when they first started. More so than a lot of other career fields, photographers tend to help each other out and often work together on the challenges. This is the third year for Summer School and each year I’ve seen everyone leave with new friends in their networks, new experiences and new skills to take back and implement into their business.

I’ve talked about Don Blair dozens of times. He was coming up on 80 when he passed away, but right up to the day he died, he never stopped learning and went to every workshop he could, knowing he’d always learn something new!  Summer School is about learning something new. It’s about expanding your skill set and building your network, but it’s also about recharging your battery and having fun at the same time. 

You’ve heard me say it a dozen times, “Just because the media says it’s going to be a bad year doesn’t mean it has to be!”

See you in Vegas!

Note:  All images thanks to good buddy, Kenny Kim taken at Summer School 2010.

Triple Scoop Music, the amazing music licensing service used by just about all of the top photographers and videographers is announcing today OVER $4000 IN MUSIC PRIZES exclusively for Summer School attendees!

Every registered Summer School attendee will be entered to win one of three huge prize packages worth $1500! Plus, each lucky winner will each receive a copy of 5 “Signature Series” music collections. These incredible music collections feature a total of 50 award-winning songs, hand-picked by five of this year’s top instructors: Bambi Cantrell, Jerry Ghionis, Kevin Kubota, Tamara Lackey and Matthew Jordan Smith.

Hear the music and learn more at http://TripleScoopMusic.com

Plus, Marathon Press just announced a whole series of specials for this year’s attendees:

Logo Design: A $100 savings!  Websites: 3 months FREE hosting + $100 savings! Teeny Tiny Brochures: A $65 savings! Custom Packaging (bags/boxes): A $50 savings and FREE S&H: on all orders placed during Summer School! 

Summer school has always been a great value, just in the educational programs and networking opportunity alone, but put Triple Scoop and Marathon together with the special offers and discounts from WPPI, OnOne Software, Photodex, PorterCase, H&H and Album Epoca announced last week and it just keeps getting better! There are lots more to come and I’ll be posting them as they’re announced!

See you in Vegas!

In terms of my background, I was with Polaroid for over 17 years back in the days when they were a Fortune 500 company.  However, my career on the professional side of the industry really started as president of Hasselblad, followed by a  2 1/2 year ”adventure” on an Internet project and then president of Rangefinder Publishing and WPPI for seven years. I started MEI a little over two years ago and this blog along with Summer School and several other projects are all part of the company.

I consider myself one of the luckiest guys in photography, being fortunate to have worked with some of the greatest photographers in the country.  My background is marketing and business. I’m not a photographer, but I’ll admit after writing books with Don Blair, Bambi Cantrell, Joe Buissink and Scott Bourne, I know more than I let on!

Those of you who follow my blog already know my thoughts on so many different areas of marketing, but the short version is simply: What good is creating the finest images of your life if nobody knows who you are? It couldn’t be much more cut and dry than that. The cool thing about our industry and your role as an artist is there are so many things you can do that cost you nothing but time.

In today’s market you literally have to weave a web around your target audience. Because of all the noise in our lives it takes 8-10 times to hit a consumer before they remember you. That means you have to use every tool at your disposal to get the reach and the recall for your brand…and your brand as an artist is YOU!

Think about how much noise we have to wade through every day. We discard hundreds of emails without ever opening them. Our trash barrels are full of direct mail pieces and catalogs that just hold no appeal. We screen our phone calls and many people tend to scan over the newspaper, only taking the time to notice stories specifically of interest to them.

So, how are you going to create top-of-mind awareness for your work and get the reach you need with your target audience? Even better, have you really defined your target?

This is a Who Moved My Cheese kind of year. Business is out there, but it takes work to find it and you’ve got to have the skill set and mind set to go after it. I’ll be talking about diversity in your work, marketing promotions, cause related marketing, direct mail, email and publicity generators. Helping me with the social media side of your marketing will be good buddy Scott Bourne, now with over 105,000 followers on Twitter.  As my co-author in GoingPro , as well as the complete GoingPro project, Scott’s background is perfect to help you sort through the components you need to build a successful social media plan to help expand your marketing tools.

Skip’s Summer School is a project I launched two summers ago and it’s become a passion each year to provide every attendee with more than just education. It’s about networking, recharging your battery and leaving with new relationships with some terrific suppliers, vendors and instructors.  It’s about building a community!

One of my favorite quotes is from Zig Ziglar, “It is your attitude, not your aptitude, that determines your altitude .” It might sound hoakey, but Summer School is all about drawing from each other’s energy in an environment with incredible attitude utlizing the aptitude of some amazing instructors and sponsors to help you soar!

See you in Vegas!

All images copyright Skip Cohen. All rights reserved.

This is one of those weeks where travel, projects and life in general have me going in eight different directions.  It’s always amazed me how our industry literally is a roller coaster, with projects and business changing daily.  There are some very cool things going on…

• I’m looking forward to being in Detroit tomorrow night for my first SmugMug event. For those of you in the area, see you at the Walter P Chrysler Museum in Auburn Hills! Here’s the link if you’ve got an interest in venturing out to the burbs! I’ll be talking about growth in a tough economy – business is out there, but it takes more work than ever to find it! I love doing this shorter version of my marketing program. Thanks to a whole bunch of great photographers who keep contributing information, it’s got a lot of good content!
• Speaking of great photographers, a highlight of the Detroit trip is spending the day tomorrow with Helen Yancy, Foster and their pup, Charlie. Helen and I have been talking for years about photographing Molly the Wonder Dog with Charlie, so she’s going with me on this short road trip!  If you’ve never attended any of Helen’s workshops, put it on your “must do” list. She’s one of the finest artists in the country!
• No sooner do I get back from Detroit (I’m doing it as a day trip) and I head to Las Vegas the next night. It’s time to put the finishing touches on Summer School. Summer School for me is like a really big wedding for many of you. This is about getting to know every inch of the hotel, considering all the various challenges and opportunities and just make sure things are going to be the way they’re supposed to be.
• Speaking of Summer School, it’s getting a lot of great exposure all thanks to so many people who are helping to get the word out.  One of the newest sponsors, Triple Scoop Music, just included the program in their educational newsletter. If you haven’t checked out their incredible selection of music, it’s time to go take a look. As photographers and part of a community who has led the charge on copyright issues, you need to be tuned in to violations with artists from other disciplines, especially music!
• Over at GoingPro, Scott Bourne talked me into a new series called Real World – Real Lessons. After so many years in the industry, I take it for granted many of the lessons I’ve learned, often the hard way. Check out yesterday’s first post in the series, Loose Lips Sink Ships! If just one person can learn something from my mistakes then it’s worth sharing the stories!
• Last but not least, Here’s the link to the latest update on Summer School!

Okay, so that’s it for a Wednesday, sort of non-descript-little-bit-of-everything post.  I’ll wrap it up with a great quote sent to me by good buddy Terry Clark yesterday. It comes from the CEO of Restoration Hardware, Gary Friedman,

“Great brands don’t chase customers; customers chase great brands.”

So the question to ask is really simple – are people chasing you? If not, then check out tomorrow’s post!

On the Summer School Scene: This year’s sponsors are a pretty amazing group of companies and the first special offers for attendees are starting to roll in.

• WPPI will be offering all attendees a full registration for $75, which includes all platform programs, regular evening events and the trade show. Think about that one for a second – $75 for you to attend the biggest and trade show and convention in professional photography! 
• All attendees will receive a free copy of OnOne Software’s PhotoTools 2.5 FREE (a $159.95 value!) The redemption code will be in your registration confirmation email. For attendees already registered, I’ll be sending out an email to you next week with the code. Plus, OnOne will be giving away a free copy of Suite 5.5 during the event (a $499.95 value).
• Album Epoca will be working with each attendee to receive a free customized event book. You’ll just need to stop by their booth at Summer School and pick up your redemption certificate.
• Porter Case will be giving away one of their newly designed PCI cases. I’ve had them for years and the best feature of all is the way they convert into a hand cart. It’s saved my back on so many trips, being able to load all my gear onto one Porter Case!
• Photodex will be offering a 10% discount to attendees on ProShow Producer and ProShow Web, two awesome tools for creating professional HD video slideshows, for your clients.  All you’ll need to do is visit their booth to get a hands-on demo and the discount. 

These are just the beginning! We have approximately twenty sponsors who will be participating in Summer School, adding to the fun, value and networking experience of the best program of the summer! 

If you’re not yet registered here’s the link! And remember to make sure you have your room reservation at the Mirage with the $79 Skip’s Summer School rate.

New Events and Updates:

• There’s been a lot of great interest in some night time shooting and no place does it better than Las Vegas! You’ll be hearing more in the next couple weeks and Tamron will be set up again this year for a terrific loaner program. Imagine being able to have some fun playing with lenses you’ve always wanted to try!
• There’s a “rumor” going around about a very cool program on Tuesday night, but I have to use the word rumor, because the details aren’t solid yet. Stay tuned and just trust me!

Akron Photo Series:

• Today I’m headed out to spend the day with Jerry and Melissa Ghionis on an all day shooting program as part of the Akron Photo Series. The program sold out!
• Last night’s program was pretty remarkable as ninety people joined us for three hours of images and ideas from Jerry. For me, it was a pretty amazing night. I’ve never had the time to be able to sit and hear one of Jerry’s entire programs before. His approach is incredible. There are at least ninety people who will never say again, “I don’t have any place nice to shoot where I live!”

Akron Children’s Hospital:

• The day started out giving Jerry and Melissa a tour of the hospital. It’s an amazing place, helping over 600,000 patients a year!
• The new Expressive Therapy Center was a highlight and it might just be a first in the country. The in-house center utilizes the arts as part of the healing process and photography is part of what they’ll be offering. Best of all, thanks to everyone who supported this week’s program with Jerry, we’re going to cross the $10,000 mark from the Akron Photo Series in donations to the hospital!

Great programs and projects like these can’t happen without your support! Thank you for all your feedback, your participation in these programs and most of all so many incredible friendship!  I’m so looking forward to seeing so many of you in Las Vegas!

This past weekend was a perfect straight forward enjoy-your-friends weekend, as Jerry and Melissa Ghionis rolled into town on Saturday afternoon.  Jerry’s schedule is incredibly busy and we were fortunate to get him to take a few days off and just relax following two hectic weeks of back to back week long workshops in Portland and Atlanta.

He’s doing a three hour workshop tonight, here in Akron and then an all day hands-on shooting workshop tomorrow. The program is part of the Akron Photo Series and a huge part of the proceeds goes to Akron Children’s Hospital.  Yes, there are still a couple of spots in the all day program and a few seats for tonight, but I’m not writing this post as much to pitch the program as I am to comment on what it’s like to spend a couple of days with a creative genius.

For a quick background, I’ve known Jerry for nine years, since he first entered WPPI album and print competition. I’ve seen him every year at the convention and as his popularity grew, more times at other conventions and tours throughout the country.  Unfortunately, through all of this time, we’ve never gotten quality time together and I’ve never had time with Melissa.

Yesterday, in between wandering around the high spots of Akron, we had a chance to talk a little about business and the way Jerry shoots.  And, when I’m talking high spots, I’m talking BIG!  We hit one open house of a beautiful French colonial with Jerry repeatedly asking, “Come on Dad, are you going to buy us this house?”; Szalay’s Farmers Market with Jerry buying just about every fresh fruit they had while exclaiming, “We just don’t get stuff like this in Australia!” and a trip to CVS. We’re definitely talking about major points of interest!

Over breakfast, while looking at Jerry’s images, I realized something about him – it’s the ingredient that makes his images so strong and his albums so stunning – PASSION! Jerry doesn’t do anything half way because he absolutely loves life. So whether it’s working with a couple at a wedding or going nuts over all the different fruits at an outdoor market, the driving force behind the event is the same!  Nothing is done halfway and nothing takes the smile off his face.

His workshops and programs become life-changing because so many of us have allowed our passion to be buried under a wave of practicality. We worry about business, our families and anything that can get in the way.  Too often we allow these things to slow us down. It’s like carrying a backpack that just gets heavier and heavier.

Jerry teaches because he loves teaching. He’s already asked me if he can go longer on Tuesday’s all day workshop, because 9-5 just isn’t enough! He’s not just a photographer, he’s not just an artist and he’s not just a storyteller.  He’s an evangelist of passion, passion for life, for laughter, for the human spirit, for his friends, for his clients and for Melissa!

A few months ago when Jerry did a guest post for me. It had so much information, I had to run it in two days. It’s worth going back and reading, because it will give you a little insight into Jerry’s thought process. In that post he wrote,

Many would argue that creating spontaneity on a wedding day is contrived and unconvincing.  However, I believe in creating pictures, not just taking them.  I will wait for opportunities, look for them, anticipate, create and pursue them relentlessly to not just meet my clients and my own expectations, but to exceed them every time.  I am a proactive photographer.

Copyright Jerry Ghionis. All rights reserved.

All of you tonight and tomorrow are going to have an incredible experience and thanks to you, Sheila and I got to know two wonderful friends a whole lot better!

Jerry will be teaching at Skip’s Summer School as well, with more material.  Best of all, he and Melissa will be spending the entire three days with us, giving attendees a chance to not only learn from the very best, but get to know a remarkable couple and driving force in our industry.

“You meet people who forget you. You forget people you meet. But sometimes you meet those people you can’t forget. Those are your friends!”  Anonymous

Doug’s program about flow posing, totally blew me away. It was all about developing your mindset in how you work with your clients. The art of the presentation was cutting edge. He’d show a slide of a particular pose. Let’s call it the foundation image. Then from there that one basic foundation would branch out into a dozen additional poses, “flowing” through the process of creating stunning images.  With each new pose he had an actual couple to model and demonstrate the process. It was a remarkable learning experience.

If anybody didn’t attend that night, because of the thought process of, “I don’t do a lot of poses” or the old argument, “I’m a photojournalist” then they missed the point. Doug is all about meeting the mindset of his brides, no matter what they want. He’s about listening to who they are and how they see themselves and most important of all, how they want to look. In three hours that night he must have shared 150 variations of posing, not so much to suggest everybody had to duplicate his poses, but to help use his demonstrations as a foundation to build your own.

At Summer School this year Doug will be bringing his expertise in weddings to his two hour program on Tuesday, August 2. If you’re looking for better ways to create fast high-impact images at your next wedding, this is a program not to be missed.  However, sometimes the best part of Summer School has nothing to do with the programs themselves. Doug, along with most of the other instructors will be there throughout the event to get to know you! He’ll be there to answer questions, participate in some of the discussions and in general to do what he does best, help other photographers.

In an interview over a year ago, New York news commentator Asa Aarons interviewed Doug. It’s an old clip, but it definitely captures a good part of Doug’s philosophy on wedding photography. There’s a reason why on 10-10-10 his studio was completely booked and had to  turn down a couple dozen weddings!

You can follow Doug on his blog, check out his workshops or catch him at the obvious place, Summer School. I hope you’ll be able to join us at the Mirage in Las Vegas. And, if you play your cards right, we’ll get Doug to teach all of you from outside NY to not only be a Mets fan, but get down the NY accent too!

A lot of younger photographers coming into the industry only know Kevin as an inventor, a developer of incredible products. Bambi Cantrell, along with hundreds of other photographers, often talk about their favorite Kubota actions. As a result many photographers have no idea Kevin is also one of the industry’s finest photographers.

One of my favorite images of his was from a trip to Italy years ago and was part of a series of landscapes in an Asukabook sample book! There’s pretty much nothing he can’t shoot, but it’s his passion for people and the human spirit that really sets the standard.

I asked all of our instructors this year to provide a post for me with a “how to” flavor. Kevin not only gave us a post with the ”how to” but he included the “why” and the “with what”!  

Big Stories on a Small Budget

I love “concepting” my photo sessions. It’s like playing dress up as a kid – you can pretend to be whomever you want for the day. Or, at least your subjects can. Often I’ll start my sessions with a little short story in my head and build the image around that. For example, on this recent engagement style portrait session, I imagined a young couple back in the 50’s – running away from their little hometown because nobody understands their love affair. They are out in the middle of nowhere and the escape vehicle breaks down, but they are soo happy and in love, they just grab their bags and keep on running! 

So, I have the concept, now what? I asked around and found someone with a vintage pickup. He was happy to let us use it for the shoot – for free. My wife asked around and a friend of a friend owned an antique shop. He was willing to let us borrow some vintage suitcases – also for free.  We asked our models to dress in their best 50’s duds and my assistant gathered a few other clothing details – like the poodle skirt, all on a tight budget. The key to making your ideas work is in sharing them and asking for help. 

I had in my mind that I wanted the couple running towards me, with the background softly out of focus – meaning f2.8-f3.5 at most. I wanted them backlit, because I like the feeling and crispness of it, which also meant I would need some fill light in front (on this bright sunny day). To make all this happen, I used a couple of my favorite tricks: A neutral density filter to bring my ambient exposure down to 1/250th of a second. This allows for flash sync and full power from the speedlights. I’ve used high-speed sync instead many times before, but you lose quite a bit of power from the flashes in this mode. The variable ND filter is more efficient and very easy to use.

To keep my recycle times quick when using speedlights at a good distance from the subjects, I tripled up the lights – all triggered with a PocketWizard TT1/TT5 combo. Using more than 1 light allows each flash to fire at less than full power, decreasing the recycle time and enabling me to capture the quickly moving couple.

This was a fun shoot, and a great excuse to get out in the middle of nowhere. 

Tools used:

Variable ND filter (I use the 77mm size and just buy step-up rings for my other smaller lenses)

Lastolite TriFlash Sync (to hold and fire 3 speedlights with one PocketWizard)

PocketWizard TT1/TT5 wireless triggers

Nikon D3s w/ 70-200mm f2.8 lens 

I processed the final image with my Vintage Delish Lightroom Presets  and Dashboard for Photoshop. This image, and 100 others, will be shared and dissected in my upcoming book/iApp/DVD “The Lighting Notebook“. Kevin Kubota

I hope you’ll join Kevin and 14 other incredible instructors at Summer School 2011. Kevin’s program, Ten Great Lighting Tips, on Tuesday, August 2, is one of Summer School’s newest features, hands-on workshops. Here’s your opportunity to pick up tips that will change the way you photograph and help you build a relationship with one of the best instructors in our industry. 

See you in Vegas!