“What good is working to create the finest images of your life if nobody knows who you are?” That’s pretty much the foundation of every marketing workshop I’ve taught over the last couple of years, along with my long time favorite, “Just because the media tells us it’s going to be a bad year, doesn’t [...]

Going into its fourth year, Skip’s Summer School just seems to get better and better, but this year it has little to do with anything I thought of. This is about input from all the alumni from past programs together with many of the instructors.
I absolutely understand how hard it is to decide on what [...]

This year, as part of the Skip’s Summer School program, I want to do something no other workshops have done. Thinking about what’s the most critical marketing component of every photographer’s business, I decided it was time to do a website review.  This year every attendee gets a website review as part of their registration. [...]

The number one request from past attendees has been for more hands-on classes at Skip’s Summer School. So, this year we’re doing just that. I’m going to be doing a series of profiles over the next couple of weeks on this year’s faculty and Bobbi Lane seems like a great one to start with.
Whether you [...]

Yesterday’s post gave me a chance to share an example of film-making from Cinestories, founded by Jeff Medford and Ross Hockrow.  Here’s one more birth announcement they just did for a client that’s completely different from yesterday’s. When you watch it, pay attention to the way they tell the story. With virtually no words spoken [...]

Long before PPA did their storytelling campaign in the 90’s I believed photographers were the ultimate storytellers.  Look at a wedding or for that matter any event.  Nobody can tell the story better than a great photographer. If a picture is truly worth a thousand words, then a photographer has the ability to match the [...]

There’s so much to choose from when it comes to on the road tours these days. Well, here’s one that definitely needs to be on your radar.  And, if you like the program, join us at Skip’s Summer School where Clay Blackmore will be teaching hands-on. Imagine how much you’ll raise the bar on your [...]

On July 8, 2009 I wrote my very first post. It was a month before the first Summer School. What I really enjoyed when I ran across it today is realizing so little has changed in terms of the importance of blazing your own trail and not listening to the media. While the economy is [...]

Over the last few months, we’ve had three posts about pricing, a two-part piece from David Ziser and one from Joe Farace. Here’s another outstanding perspective from Sal Cincotta.  If Sal isn’t on your radar he should be. In fact, he’s on the road now, with a terrific tour. Here’s the Link to register  for [...]

I tried to come up with some incredible title for today’s post, but in all honesty, just the name Barbara Bordnick covers it all. She’s one of the finest photographers in the world and I’m so proud to consider her a good friend! We met years ago when I was at Hasselblad and here’s a [...]