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	<title>Marketing Essentials International</title>
	<link>http://skipsphotonetwork.com</link>
	<description>Marketing Consulting for the Photography Industry</description>
	<lastBuildDate>Fri, 12 Mar 2010 14:03:23 +0000</lastBuildDate>
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		<title>You Don&#8217;t Have To Do It All At Once&#8230;</title>
		<description>I'm not sure if this morning's blog is dedicated to those who went to WPPI or those who didn't, but here a few ideas following the convention.  

For those who are just getting home from WPPI...you just spent the last week having every nerve-ending tweaked!  Your NN, (Network Nerve) has been ...</description>
		<link>http://skipsphotonetwork.com/2010/03/you-dont-have-to-do-it-all-at-once/</link>
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		<title>So You Want to Be a Speaker?</title>
		<description>Conventions like this past week bring out hundreds of requests to be a speaker.   Sadly, many photographers, all with good intentions,  think they have earned the right to speak at a national convention, even with virtually no experience.     That's not to say they don't have good intentions, might not be ...</description>
		<link>http://skipsphotonetwork.com/2010/03/so-you-want-to-be-a-speaker/</link>
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		<title>Live from WPPI&#8230;</title>
		<description>I guess there are some of you who might find this morning's blog a little lame, but yesterday was too much fun not to write about it this morning. 

With the exception of some problems with speakers in rooms that were too small, the convention has been pretty amazing.   In terms ...</description>
		<link>http://skipsphotonetwork.com/2010/03/live-from-wppi/</link>
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		<title>What if you build it and they DON&#8217;T come?</title>
		<description>The other day I picked up on the frustration of a photographer who commented about how his business "just isn't coming together this year!"  When asked about his marketing efforts, he was excited about totally reworking his website and it really did look terrific, but that was all he'd done.   ...</description>
		<link>http://skipsphotonetwork.com/2010/03/what-if-you-build-it-and-they-dont-come/</link>
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		<title>Sunday Morning Reflections:  Thank you!</title>
		<description>This past week Skip's Summer School 2010 launched.   The response has been pretty amazing, but it's time I cleared up the myth that comes with everyone thanking me for putting this crazy wonderful thing together.  The truth is, while it's got my name on it, I couldn't do it without ...</description>
		<link>http://skipsphotonetwork.com/2010/03/sunday-morning-reflections-thank-you/</link>
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		<title>Quick Tip: Explore, Dream and Discover &#8211; Mark Twain Style</title>
		<description>"Twenty years from now, you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bow lines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."    Mark Twain

It's just a quick ...</description>
		<link>http://skipsphotonetwork.com/2010/03/quick-thought-explore-dream-and-discover-mark-twain-style/</link>
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		<title>Guest Post: The &#8220;Bump&#8221; is Back&#8230;and it&#8217;s bad!  by Mark Lutz</title>
		<description>Ever notice how many people you know in the industry, but never get a chance to really spend some time with and actually have a conversation?  Meet Mark Lutz, who while we've sort of known each other for years, it wasn't until the DWF convention in Nashville in January that ...</description>
		<link>http://skipsphotonetwork.com/2010/03/guest-post-the-bump-is-back-and-its-bad-by-mark-lutz/</link>
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		<title>Skip&#8217;s Summer School Launches for 2010</title>
		<description>You guys get excited talking about the jobs you shoot, so as a marketing guy, I want to share how pumped up everyone is over this year's Summer School. 

It's a star-studded cast, in order of apperance, Dane Sanders, Scott Bourne, Jerry Weiner, Joe Buissink, Vicki Taufer, Jasmine Star, Kevin Kubota, Stacy ...</description>
		<link>http://skipsphotonetwork.com/2010/03/skips-summer-school-launches-for-2010/</link>
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		<title>Pushing The Edge of the Envelope</title>
		<description>Yesterday's blog, thanks to Nicole Wolf, really seems to have charged up a lot of people into thinking a little differently about their work.  Even on the marketing and editorial side, I found myself thinking about those projects that I'd love to be doing, but put aside because I got busy ...</description>
		<link>http://skipsphotonetwork.com/2010/03/pushing-the-edge-of-the-envelope/</link>
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		<title>Guest Post: Don&#8217;t Get Stuck in the Middle by Nicole Wolf</title>
		<description>Social Media is more than just a way to stay connected or communicate.  For me it's become the ultimate doorbell when it comes to knocking on the doors of  photographers who I've never met and who are inspirational.   I'm not sure how the friendship with Nicole Wolf even started, but I ...</description>
		<link>http://skipsphotonetwork.com/2010/03/guest-post-dont-get-stuck-in-the-middle-by-nicole-wolf/</link>
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