Successful promotions don’t happen by accident. They’re the result of great planning, creativity, research and a lot of hard work.  Unfortunately, too many photographers, throw together promotions as if the community is waiting in line to spend their money on their services.  NOT!  It’s a tough economy and consumers today are the smartest in the [...]

Terry Clark sent me a great quote two days ago.  It comes from the CEO of Restoration Hardware, Gary Friedman,
“Great brands don’t chase customers; customers chase great brands.”
Terry then went on to write about his own business: “Not sure how / if that applies to what I’m experiencing but I like it.  To me it [...]

Last night, while watching TV, I noticed a Dr. Pepper ad from last Christmas.  I was kind of surprised to see an old ad running, but it got me thinking about advertising and photographers.  So many photographers get tired of various aspects of their brand, long before the public do.  In fact, it’s no different [...]

Some schools in the country are already in session, but most will be back in the next couple of weeks.  That return to school kicks off the last sales seasonality in the year, the Fall and the holidays.  It also launches Mom’s time to relax a little, now that the kids are out of the [...]

Watching TV last night I found myself thinking about branding.  It was just one of those days when I couldn’t get my brain to shut off, but here’s what I was thinking.  You need to be working to build brand awareness, literally with just about everything you do.  There’s so much noise in our lives [...]

Earlier in the week, this post first appeared at our blog for GoingPro, but I’ve gotten such great feedback it makes sense to post it here as well.  Just remember one thing when launching any new project or business – take your time and do it one step at a time.  You can’t rush perfection!
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