As a combination of the tough economy and advances in technology, virtually anybody can call themselves a professional photographer these days. The market is filled with “wannabe” professionals who have absolutely no right to call themselves photographers, let alone professionals.  Every day we hear more horror stories of “professionals” charging too little, not delivering images on a timely basis and presenting images that aren’t any better than Uncle Harry would have captured.

The sad thing is there are so many places to get help and elevate the quality of their work.  Scott Bourne and I started the GoingPro project to provide new photographers with material to help them address the business and marketing side of photography. WPPI and IUSA, both coming up in the next ninety days, offer photographers dozens of workshops and programs to expand their skill set.  DIMA, sponsored by PMAis offering attendees two days of intense programming, including Kevin Kubota teaching a series of lighting techniques.

Then there are books and DVDs published by some of the finest photo educators in our industry, all available to everybody. Software Cinema and Photoshop Cafe offer great videos at reasonable costs. Kevin Kubota’s new Lighting Notebook is destined to be a best seller. Kenny Kim, Dane Sanders, David Ziser, Eddie Tapp, Jerry Ghionis, Doug Gordon, Matthew Jordan Smith, Bambi Cantrell andSandy Puc are just a few who come to mind with books, DVDs and que cards all designed to give you help.

Last on the list, are webinars, many of them absolutely free,  from companies like Profoto, X-rite and Creative Live, again, just to name a few.  And there’s even more from magazines like my favorite, RETV, with an entire series of interviews with great photographers, all designed to help you grow in the craft.

We can’t do anything about those people who jump into the industry claiming to be professionals and only looking for a fast buck. Every industry has them.  What we can do is encourage new photographers and established ones as well to take advantage of every opportunity to raise the bar on the quality of their images and their presentations.

There are more educational tools available today than at any time in the history of photography.  Are you taking advantage of all the opportunities?

Everyone reading this blog knows that I’ve been doing wedding photography for quite a while. I’ve seen lots of changes in our profession over the many years, but none have been so game changing as with the introduction of digital cameras.

In the wedding business, it even took a few years for many of the pros to make the switch.  I personally made the switch to digital in 2000. It was scary just like anything else you try that is new.  No problem, we made the switch, and I have to tell you, I would never go back to film.  

In the wedding industry, in the early days of digital, things were pretty calm.  Many were making their switch and the competition from  new photographers was a little more even keeled than in today’s market.

But things started to change about two years ago. Cameras got cheaper, Facebook got famous, everybody started blogging, Craig’s List became popular, and cameras got even cheaper still. Now everyone with a new Digital Rebel or Nikon D3000 wanted a piece of the wedding market.

Don’t leave yet – it gets even more interesting, hence the topic of today’s post – “How Much Of A Professional Are You?”

Last week a friend of mine sent me a link to a YouTube video of Judge Joe Brown lambasting into a so called “professional photographer”.  The bride booked a photographer and after seeing their images from their wedding, felt they were not representative of what the photographer showed as her samples. 

The bridal plaintiff basically wanted a refund of $1000 of the $1300 she paid to the “professional photog”. The judge awarded the bride, not the $1000 she asked for, but $2500 in damages!!!

My first intent was to post this as kind of a “humor” piece – lousy photographer gets what she deserves.  But, upon reflecting on it I decided it was a much more serious issue that that.  Here’s why…

The “pro photographer” was shooting the wedding with a Canon Rebel with a “kit” lens, had the images processed at WalMart, and delivered then to the bride in the WalMart parking lot.  The sign of a true “professional” – right? Wrong!!!

Judge Joe Brown didn’t see it that way either asking the photographer why she wasn’t shooting with a pro camera like a Canon 1D, 5D, or 7D.  It seems the judge knows his cameras and a little something about wedding photography, too. He didn’t come right out and say it, but it looked to me like the judge may  have shot a wedding or two.

OK, like I said, I planned to just post it for the “giggle” but then some thing happened while at WPPI.  I attended a program by one of the presenters and was surprised by what I heard.  Not by what the presenter said, but what I heard after she said it.

She mentioned that in her early days of shooting she used a Canon Rebel.  About 25% of the room cheered her remark – they must be Canon Rebel shooters too – at least that was my impression of their response.  It seems to me that this section of the audience felt vindicated by their use of this amateur camera for shooting events that should be shot with professional gear.

That seems both scary and sad to me. A wedding is a once in a lifetime event for most folks out there. When a photographer books a wedding, they assume a lot of responsibility for the outcome of their photographic result. How is it they can feel they are delivering “pro” results with “amateur” cameras.

DAZNOTE:

That presenter by the way, now shoots with Canon’s top line EOS Canon 1D cameras.

This whole attitude; “I’ve got my Canon Rebel or Nikon D50 and some business cards. I’ve got my Facebook page, I like shooting pictures, I’ve got my blog, etc. , etc., etc. I must be a professional.” To me it shows a total lack of professionalism when any photographer engages a client for the job of shooting the wedding and shows up as “Amateur Anne or Andy”.

We have been witnessing the “cheapening” of wedding photography over the last 2 – 3 years.  It has put good studios out of business, sacrificed quality photography for brides, created an entire era of paperless, picture-less couples, given wedding photographers and wedding photography a bad name, and does a major disservice to all the real “pros” in our business.

So to those who cheered the use on the Rebel as a wedding camera, I suggest you think twice before booking you next wedding.  I suggest you ask yourself just how much of a real “pro” you are. Do you really know your gear, your lenses, your lighting? Do you really know what shots to capture at the wedding? Do you know how to handle yourself in an emergency situation like when your gear fails?  Can you still capture the images? These are just a few of the questions real professionals know how to answer.

If you are having trouble answering any part of them, you may want to change that or you too just may find yourself in front of Judge Joe Brown.

-’Nough said          David Ziser

I was so struck by the fact that powerful images really do speak for themselves and in every language. As I sat with a translation headset, listening to Flavio Bandiera talk about his images and show a series of different slide shows and videos, I realized I really didn’t need a headset at all.  I don’t speak a single word of Italian, but the images did all the “speaking” I needed.

Flavio talked about the importance of shooting from the heart. Had the translator not told me what he was saying, I would have known it anyway. Every image set a standard for quality and emotion. Flavio, like so many of the outstanding photographers we admire, along with David and Bambi, is a magician, capturing moments out of time and making the intangible a reality. 

So, that leaves me with a few solid question for you this morning… Do your images represent the very best you can capture and create? Do you set a standard of never compromising on your quality and the products you deliver to your clients? Do you have a goal to always exceed your client’s expectations?

The year is fast coming to a close, but a whole new year is about to start. What if everyone raised the bar for 2012 and never compromised on a single image for next year? 

Everyone has that opportunity.  If your skill set is a little light you’ve got some of the greatest venues in our industry right around the corner with state and regional conventions, Imaging USA and PMA/DIMA. Even the last week of how-to pieces thanks to Photoshop Cafe and Software Cinema, gives you an opportunity to “improve your game”.

But, I’m back to where all of this started…nothing trumps shooting from the heart!\

Images copyright Flavio Bandiera

“Before the Internet I read five newspapers in the morning plus thumbed thru a few magazines or books on photography. Yes, it took a bit of time, usually about 90 minutes, but what a great way to supercharge the creative batteries! I preach this to all the young photographers who work with me and sadly I’ve found few, if any, do it and none do it daily. They’re always shocked when I say it only takes getting up an hour earlier to be inspired.”

I never really thought of it as a routine for inspiration, but that really is what more photographers need to do. You need a little breakfast to get things going every morning and feeding your mind for a little while is no different.  In GoingPro (the book, which starts shipping in a few weeks…sorry for the shameless promoting)  Ralph Romaguera makes a great point,

“So you want to go pro in the world’s greatest profession? First go to a baseball game, then go to a symphony! What happened before the game? What happened before the concert? They practiced infield, and batting basics; they played scales – the same thing they did the first day they picked up a bat or French horn!  I’ve made it for forty-two years as a photographer because of one daily routine – practice the basics.”

So what’s your routine? I do a lot of writing and in order to keep trying to build my skill set, I do a lot of reading, not of novels, but of various blogs and motivational material.  It’s the same as that ball player warming up before a game, except for you and me, there’s a new game virtually every morning. Every day is a new post, new email, new communications with different friends, associates and vendors.

For a professional photographer, it’s the potential for a new client, new files to work on, a new album or image to create virtually every morning. That means you need a warm-up routine and it should start with a little physical exercise just to get the blood flowing, followed by a little brain-food and then the start of your day.

• Start your day with something physical. Sheila and I started walking every morning and now it’s routine. I know a lot of you hit the health club or just jog, but whatever it is, you feel better after doing something more physical than just brushing your teeth.
• Isolate a few blogs from people who inspire you.  Some of my favorites in photography are Dane Sanders, Kevin Kubota, Matthew Jordan Smith, Joe McNally, Photofocus, Jerry Ghionis, Dustin Meyer, Bambi Cantrell, Roberto Valenzuela, Clay Blackmore, Doug Gordon, Jasmine Star,Joe Farace, David Ziser, Jose Villa,  Catherine Hall, and GoingPro, especially when Scott has a post, and the list goes on and on. These are just a few. Not everybody updates their blog every day, so it makes it easy to rotate through a fairly big list over a week of morning routines.
• Watch at least one video clip every morning! A number of publications have some great information being updated regularly. I mentioned RETV and Resource Magazine last week. Seriously, I can’t get enough of these short interviews, like Albert Watson from last week. I love content that brings great photographers right to my desktop! I’ve also mentioned just taking a trip through YouTube and searching for any photographer you enjoy by name. You’ll be amazed at how much you’ll find that’s previously been published.
• Last step of the routine…open your email and see what’s going on. This is more of a screening process and doesn’t necessarily mean you have to start answering. However, if you start answering emails and actually putting in the time to respond, then do your best to handle each email the first time. The greatest advice I was ever given in my career was “Handle each piece of paper only one time!” Okay, I’m dating myself, but this was before the Internet. Well, the same principle still applies – make decisions and move on. Don’t hang on to emails taking hours or days to answer. 

It doesn’t matter how you set up your routine as long as you at least establish one. You don’t necessarily need to get up an hour earlier as Terry suggested in the beginning of this post, just develop a routine that works for you and don’t let yourself go too long between feedings…of your head!

This post might be almost two years old, but great ideas never age! The challenge is how to make yourself stand out, but don’t forget the basics first. If you don’t know what you’re doing with a camera in your hands, then all the marketing in the world can’t fix bad images! Concentrate on the quality of your work, making sure you’re never compromising and then focus on the marketing and the presentation.

Any photographer, good or bad, can get that first client. The challenge is to get the second and the referrals/additional clients along with repeat business later on. You want to be so good and do such a great job of exceeding expectations, your clients return to you for help over and over again.  This is a word of mouth business – don’t let your potential growth be stunted by your lack of practice and understanding of the basics!

Here are several different scenarios from Chris Fawkes, Lori Nordstrom, Bambi Cantrell and Kathleen Chuparkoff-Hawkins.  You may have seen a couple of these on Facebook already, but that doesn’t change the importance of what they’re saying.  All four photographers have some great experiences and backgrounds in marketing.  They know how to make noise when it counts the most!

Another little known piece of totally useless trivia – the first Hasselblad University was a dismal failure, but the logo won an award! Designed by Kalmar Ad/Marketing,  Sweden liked it so much it became the trademark for all of their educational programs around the world. In the 90’s, Tony, along with a few different people from the company, were all over the U.S. doing some incredible educational tours with great photographers like Nick Vedros, Chris Ranier, Ralph Romaguera, Larry Peters, Bambi Cantrell, Lisa Jane and Roy Madearis, just to name a few.

Since we ran one light and two lights yesterday, it sure makes sense to bring in three and four light setups. That’s four different setups in the last two days and a great resource for you to reference. 

One of the reasons Tony is such a great instructor when it comes to lighting is simply he’s to the point. In less than two minutes he builds the shot, shows you the components and the effect of each different light and why.  Now it’s your turn to practive and develop the skill set to the point that it becomes second nature. Again, nobody does it better than Tony! A big thanks to Profoto and the MAC Group for creating and posting the videos.

Okay, this is just a bonus and everyone who knows Tony needs to watch this! It’s from the Texas School and when I found it on YouTube, I had to share it. Every year they do a tribute to something or someone from the entertainment world. That’s Tony playing drums with Joe Glyda and Walter Eagleton - I don’t need to say anymore, but I promise it’ll make you smile! (The fun starts at 30 seconds!)

The secret to success in this industry is twofold – being multi-talented and having a great sense of humor!

Ruben Villamil, our AV guy, is absolutely one of the best in the business, but here’s what makes him unique. He’s a passionate photographer as well. So, after three years of Summer Schools, he not only knows how to get the job done, he knows so many of the speakers and even a few attendees.

Bambi Cantrell coordinated all of this year’s models. It wasn’t in her contract and she didn’t have to do it – she just took over and said, “Trust me!” Then she and Cate Alivekios got gowns for the wedding models and somehow it all worked out. Few photographers believe in education the way Bambi does and it shows in every class she teaches.

Clay Blackmore headed out to take on the Las Vegas strip. Many of you probably haven’t seen the video that follows, but it provided a rare opportunity for photographers to see Clay in action and fine tune some of their own skills. And again, this wasn’t part of his program, but something he just wanted to do. Most fun for me was that he talked good buddy, Calvin Hayes, into coming to Vegas for Summer School.

Alex, Aurelie and Adam from Resource Magazine gave us some great insight to how a story is put together. Doing an upcoming story on Summer School, Adam’s skills as a journalist really came shining through. I’m nuts about the magazine, but even more impressive are these key members of their staff! This is about passion and all you had to do was talk to them for a minute and you picked up on how much they love what they do. They loved talking to so many of you as well.

Brent Watkins, within a day or two of getting back to Ohio had a facebook page set up for Skip’s Summer School and then upgraded the music on Clay’s video so we could all continue to enjoy it. There’s a reason why I’m so excited to see him on the board of PPO. Brent just gets stuff done.

Tony Amat, new to summer school, probably holds the record for the most pictures ever taken of me at Summer School. You name it he captured it, but it’s the enthusiasm that’s come with each posting that has made it such a kick! Summer School is about new friends and expanding your network. What a kick to have Tony involved and so many of you new to the program.

Special friends, who I’ve hung around with for years, jumped into the attendee list with Helen Yancy and Nancy Carr. Brian Palmer bailed me out a few times with some extra needed help and then there’s Gokhan, Elena, Matt, Levi, Christy, Beverlee, Yasmin, Kellie and Yusuf, who all did their share to tweet about the event, before, during and after!

And no program could ever wrap up without a big thanks to Scott Bourne. The Summer School concept has grown thanks to Scott. He’s pushed me to think outside the box so many times and continues to help me think through so many different challenges in this industry. GoingProgets a few hundred thousand page views a month and 150,000 downloads a month on the podcasts. It’s been a remarkable journey, with the book due out in late October. Scott attacked the challenges of getting the word out on Summer School the same way he does everything – there’s never a compromise!

The sponsors this year were remarkable, especially with the panel discussion on Wednesday morning at 7:30 a.m. Just the fact that they were up that early without a table to sell anything says it all. I wanted the attendees to understand the level of expertise from the vendors and they shined with great ideas on customer service, staying focused and marketing, just to name a few.   It’s so important to include these vendors in your network, because they can help you in so many different areas, NOT just with the service or products they provide.

Last on the list is Michael Pishnery who helped with so many different aspects. It’s a challenge for any program when you hit a new hotel, but over and over again, he was behind the scenes helping to fine-tune the set up so that everyone got the very most out of each program.

Then there’s that one person, but really this “thanks” post is from both of us. Sheila is as much a part of Summer School as she is part of my life. So, while I want to remind her that so many projects of mine wouldn’t happen without her support, she’s also part of the team thanking all of you for your support and sharing so much of your photo-lives with us.

That’s it until next year, although there just might be a few surprises before then!

Thanks again to so many people who made Summer School the best one yet! We get by with lots of help from our friends!

Skip and Sheila

You don’t have to lose the momentum, but it does take time and energy to stay focused. Here are some more ideas to add to your list of energy boosters!

• Get involved in your local guild, PPA chapter, etc. Whatever there is in your community that involves professional photographers getting together on a regular basis, be a part of it! You need the combined energy of other photographers dealing with some of the same challenges you’re facing.
• Start following a few different blogs from other photographers and educators in the industry. Obviously a few personal favorites are Photofocus and GoingPro, but check out David Ziser, Matthew Jordan Smith, Doug Gordon, Vincent Laforet, Bambi Cantrell and Kevin Kubota for a start.
• YouTube is an incredible resource and everyone seems to forget about it as an educational tool. Hit the search box on YouTube and type in the name of any industry icon. You’ll be surprised at what you might find!
• Check out local workshops in your area, focusing on programs to help you stay charged. Here are a few going on right now in different parts of the country.

Mackinaw 2011 Workshop:Put together by Greg Schrader, his workshops in the past have given participants a chance to learn, shoot and interact with each other. He’s got a great schedule lined up for this fall in October. One of the things I like best though is the opportunity to bring your spouse or an associate along for just $100 more.   From  HS Seniors, to an engagement couple to bridal, Greg and his wife Brandi, also heavily involved in the business, will cover it all.

Find Your Focus   Here’s a program put together by Texas photographer Chris Duncan and it includes the company of some incredible industry icons…It’s a chance to be inspired by Yosemite while in the company of Tony Corbell, Roger Daines, Jeffrey Woods, Joe Glyda, Chris Duncan and Trey Homan. Yosemite is incredible, but for me, I’d go just to hear Joe Glyda’s jokes!    

Turn the Key with JB and DeEtte Sallee together with Lori Nordstrom still has nine cities left and is definitely worth your time. They’re covering a little of everything hitting hardest on marketing, business, technique, even a little on some quick and easy pointers on album design. I spoke at their Columbus, Ohio program last Sunday and they had a good crowd of enthusiastic photographers plus sponsor tables staffed by OnOne, Album Epoca, WHCC and PreeVu.  

WPPI’s Road Trip - They hit the road starting yesterday in Long Beach, CA. Cities for this year’s tour include San Jose, Columbus, Chicago, Philly, Boston, Austin and New Orleans. Each stop on the tour will give you a chance to learn something new in marketing, business and technique, while at the same time help you build and expand your network! 

These are just the tip of the iceberg in great programming going on around the country. You don’t have to lose the momentum of that last great workshop you attended and, if you’re afraid of missing something, track events going on nationally through the Rangefinder Magazine calendar.     

Already in his late seventies, I once sat next to Don Blair in a seminar by Nick Vedros. Don never slowed down on taking notes as he kept repeating, “This guy is incredible!” And when asked what was the best photograph he’d ever taken his answer was simply, “I don’t know, I haven’t taken it yet!”

Photography is both a skill set and an artform. You never stop learning and there are new tools and techniques being created every day that only increase your ability to be a greater artist, but you have to take the steps to maintain the momentum!

I’ve seen Bambi Cantrell pop in a little extra light with the back of a poster board sign. Joe Buissink once used the drapes, pulling them into position to add a little reflective light. Tony Corbell has used just about anything with a reflective surface, always looking for that edge that gives him more control in his images.

Don Blair was so interested in controlling the light he took it one step further and invented his own reflector. I used to have a ball reminding him that the “Touch of Warmth” looked more like a checkered table cloth in a pizza joint than it did a reflector. I quickly shut up when I saw what touch of warmth really did to change an image.

This post from Scott Bourne hits the basics and if nothing else will get you thinking about how you use reflectors. The real fun of understanding lighting and using reflectors is all about the control it gives you in your quest to capture the ultimate image!

A reflector is any object used to reflect or bounce light. While we tend to think of round shiny circular objects we buy at the camera store as reflectors, a reflector can be anything that bounces light. It can be a plain piece of white cardboard or one covered in tin foil. A reflector could be something as simple as a wall, a white t shirt, or anything that is large enough and bright enough to move light.

Reflectors have several positive traits. They are generally less expensive than flash units, they aren’t bothered by things like flash sync, they’re easy to learn how to use, they don’t require electricity and they give you visual confirmation of where the light is going.

I use a variety of reflectors from companies such as Westcott, California Sun Bounce and Lastolite. While you can certainly make your own inexpensive reflectors, these are convenient commercial grade reflectors that offer a dependable and consistent quality of light with little time investment.

I use both rigid and flexible reflectors. The rigid kind assemble in the field and can be packed into smaller spaces. The downside is that it takes longer to set them up and tear them down. Flexible reflectors fold down into a round shape that is several sizes smaller than the reflector surface and easy to open and close but bulkier to transport.

Reflectors come in all size and shapes. I am partial to circular shaped reflectors since these produce a round catch-light in the eye. That said, I own all different types of reflectors including triangle and square shapes.

Reflector material can be made of a pure white surface or silver or gold or a combination thereof. The metallic surfaces provide more light intensity and contrast in the bounced light than the matte white surface.

If you use gold reflectors you’ll get a warmer tone. If you use white reflectors you’ll get the same color light that is bouncing onto the white surface. Likewise, if you use silver reflectors, you’ll get the same color of light bouncing back to the subject.

I primarily use reflectors for fill. I’ll set up a flash as main and then use the reflector to fill the shadow side. I really like to use reflectors to fill ugly raccoon eyes caused by harsh light.

If you use a large reflector and position it close to the subject you can create the illusion of wrap around light. It’s a neat effect that everyone should try if they haven’t already.

I’ll also use a reflector as a scrim – to block the light if I want to practice a little subtractive lighting.

If you’ve never used a reflector, start by getting a large piece of white cardboard or matte board and play around with it the next time you create some images. I think you’ll start to see how valuable a reflector can be.

So that puts me in a great position to hit on a topic near and dear to my heart and just have a little fun - helping photographers think about ways to give back…

This week we raised just over $3500, thanks to Jerry Ghionis (and Melissa too) helping us focus on Akron Children’s Hospital. That puts us over $10,000 since the Akron Photo Series started with Clay Blackmore, Doug Gordon, Bambi Cantrell and Jasmine Star. Thanks to a small group of photographers we raised a little money and everybody got the benefit of five outstanding programs that have helped each attendee be a stronger photographer and business owner.

While at Jerry’s program the other night, Bob Srdoch, a local photographer, asked if at the next program he could talk a little about NILMDTS, another great charity. I’m jumping the gun a little early, but they need help now and need photographers to get involved.  If you’re in the Akron/Cleveland area give Bob a call at 330-475-7166! Or, if you’re just looking for more information about NILMDTS and how to get involved in your community, Bob can get you to the right person at NILMDTS.

Get a bunch of people together with a common interest and it’s like a bunch of friends at a party, when one person tells the first joke. It sparks a memory for another and another.  Within a few minutes there’s a volley going of new and old jokes, as each story ignites another chuckle. Well, photographers are no different and in this case, had time allowed the other night and had I known Bob was active with NILMDTS, we could have gotten that volley going over charitable ideas.

So, what are you doing to give back in your community? The importance here is to just be involved. There’s no such thing as any project that’s too small, as long as it raises awareness. This is about you giving back, and I’ve written about it a number of times.

For me personally, I love projects that involve kids and it all probably started at the Lake County YMCA when I was in my early teens, helping to teach swim classes, which lead to being a camp counselor in the summers, (I was Bill Murray in Meatballs, before he even read the script!)

Hey, I warned you in the beginning, I had no plan this morning except to have some fun with the blog. The point is that it doesn’t matter where you get your inspiration from, as long as you’re doing something to give back to your community. You’re looking for your community to be good to you, so you need to be good to them.

And, if you’re stumped in trying to find a charity to tie in with, when I started doing this there really wasn’t very much going on in the photographic industry itself. Now you’ve got NILMDTS, Thirst Relief, Special Kids Photography and the latest new non-profit on the scene and a personal favorite, Cameras For Kids Foundation. CFKF was founded by fine art photographer, Betsey Chesler who’s dedicated to making a difference in the lives of the abandoned children by exposing the teens to the process of creating art through a camera’s lens.

Remember, the importance is to just be involved in giving back. Look for opportunities to help raise awareness in your community. There’s that old line about life not being a spectator sport – you need to be involved.  When your head hits the pillow at the end of the day, after doing something to help your community, you just feel great!

I respect generosity in people, and I respect it in companies too, I don’t look at it as philanthropy; I see it as an investment in the community. Paul Newman

Scott and I go back a lot of years and share the same passion for education. Thanks to so many of you, we’re getting new ideas every day on how to strengthen the GoingPro project and help you better achieve your goals and grow your business. This summer Scott will be doing two programs at Summer School. He’ll be teaching a shooting workshop on August 2 with mutual buddy, Bambi Cantrell and talking about social media and marketing with me on August 3.

At WPPI this year Scott did a terrific piece in Kevin Kubota’s Photographers Ignite program. Here’s the concept - 20 slides in five minutes with the slide change every 15 seconds! It’s a daunting task to stay focused. For some of the speakers it compared to trying to boil down the works of Shakespeare into a 140 character Tweet!

Enjoy the next five minutes and listen to Scott’s points as he hits Photographer’s Ignite and talks about being a Rockstar – not in photography but in sales!

Follow Scott on Twitter and Photofocus along with GoingPro. Hope you can join us this summer at the Mirage in Las Vegas!