WARNING: It’s a Monday morning rant…
I accept that we live in an instant gratification world. I accept that Twitter has changed the way we spell. I’ll even accept the gr8 words U can cre8 to cram a full paragraph of thought in2 140 characters.
However, what I refuse to give up is my belief that nothing [...]
Over the last few months, we’ve had three posts about pricing, a two-part piece from David Ziser and one from Joe Farace. Here’s another outstanding perspective from Sal Cincotta. If Sal isn’t on your radar he should be. In fact, he’s on the road now, with a terrific tour. Here’s the Link to register for [...]
Last week Joe Farace ran the following post on his blog and it’s so relevant to this time of year. It’s the slow season for most photographers right now and the perfect time to think through your marketing strategy and especially your pricing. Joe hits on nine points in this post that, if nothing else, [...]
Back from WPPI last week brought to a close what I refer to as my 2012 Trade Show Season. It started with PMA @ CES then IUSA in New Orleans, PhotoPro Expo in Covington, KY and back to Las Vegas for GoingPro Bootcamp and WPPI. For many of you there’s still another round or two with [...]
Late yesterday afternoon I spoke at PhotoPlus Expo, doing a program on marketing and building business in a tough economy. There’s so much you can do to neutralize the challenges and still keep your business on track. (A big congratulations to David Ziser and his gang for putting together an outstanding trade show and convention. [...]
As many of you read this I’m hopefully on a plane pointed toward Cincinnati for PhotoPro Expo which runs through Sunday. At a time of uncertainty in this industry, especially with workshops and conventions, PhotoPro Expo is headed towards record-breaking attendance and has a sold out trade show floor. Think about the work it’s taken to pull this off.
PhotoPro [...]
Yesterday I was making some changes in my presentation for next weekend’s PhotoPro Expo show and I started to feel just plain rushed. For a minute or two I had sort of an out of body experience, feeling like I was trapped in an old Jimmy Stewart movie and to pass the time they just [...]
We set the stage with yesterday’s post for some great background on how David Ziser has built his pricing platform and worked on one of the biggest challenges for photographers. Even the seasoned pros often forget how much needs to go into their pricing philosophy.
You should be following David’s posts at Digital Pro Talk. I [...]
It’s one of David Ziser’s best posts and also a very long read. I’ve broken it up into two parts, because it’s such an important topic, establishing your pricing.
It’s that time of year when two key events start to happen. First, you’re going to be doing your taxes and for most of you it’ll be the first time you [...]
When David Ziser ran the post we shared with you yesterday, he ran a follow-up addressing the rebuttal a short time later. I love the way David always presents any issue and this Part II expansion of the topic just demonstrates one more reason you should have him on your radar. Digital Pro Talk should [...]
