A key component of every marketing program I’ve ever presented has included talking about photographers using their own images for holiday cards and stationery. Think about it for just a second. There isn’t a better, easier or more subliminal way to use your images. You’re just there, soft sell, no pressure, just showing your work.
This [...]

We’ve got great friends here this weekend, Bob and Holly Coates. Bob and I first met at WPPI years ago, then came Holly, then the four of us getting together in Sedona and the list of dinners around the country at various conventions goes on and on, but the topic this morning isn’t about the wonderful [...]

In a galaxy far far away – okay, just a career or two ago, Dave Ashby and I met. Thanks to social media we’ve stayed in touch, catching up on something every few weeks or so. Last week Dave told me about a project he’s always wanted to do, which all I could say was, “So, why don’t you [...]

Last year Nicole Wolf did a couple of guest blogs that were tremendous.  She was willing to do another, but not until I read what she sent did I realize the importance of her journey.  This is a relatively long blog, technically too long for the normal blog post, but there’s no way I wanted [...]

Yesterday’s blog, thanks to Nicole Wolf, really seems to have charged up a lot of people into thinking a little differently about their work.  Even on the marketing and editorial side, I found myself thinking about those projects that I’d love to be doing, but put aside because I got busy with things that seemed to [...]