A couple of life times ago, in a galaxy far far away, Polaroid was a real live company with over 20,000 employees. I was with them for close to 18 years. When the Polaroid Spectra was launched, it headed out to retail after significant research on consumer buying habits. One of the principles behind the [...]
Posted on September 04th, 2010 in Marketing
It’s Labor Day weekend and I’m going to keep it short and simple…
Most of us look at the weekend as the last great BBQ of the summer – soon the grill’s put away, the porch furniture is brought in and we’re headed into winter. What if this year, for those of us in areas that [...]
Posted on February 22nd, 2010 in Customer Service, Great Quotes, Marketing, Summer School 2010, Upcoming Events
I’ve talked a lot about taking advantage of the first quarter’s “down time” quality to analyze what you could have done better last year. The quote I found from Steve Ballmer at Microsoft, seems a little ironic, considering the public’s attitude that Microsoft has often been out of touch. Regardless, it rings true for everyone in business today.
“We [...]
