If we’ve learned nothing else from cell phones, it’s the lesson to assume absolutely nothing when the phone goes dead. Here’s the scenario: you’re talking away and suddenly you realize whoever you’re talking to is simply gone.  Years ago you might have assumed they hung up on you.  Today, we just deal with it and [...]

I just started reading Gene Ho’s book, The Art of Marketing for Professional Photographers.  I haven’t read enough yet to tell you what I think of the entire book, but Gene’s Preface was enough to hook me. 
…”I like to fish for clients.  I like to fish for brides. And the chase is half the fun.  And [...]

The fun of my career these days is the variety of projects I’m working on every week and this past week was no exception.   It started with getting the word out on the 50% off discount to WPPI next year for Skip’s Summer School attendees.  Then came a few new blogs on GoingPro2010 and a [...]

One of the best reasons to be at conventions and programs like PPE, WPPI, PPA, Skip’s Summer School etc. is networking.  In a meeting last week at WPPI I had the opportunity to meet Gene Ho.   He’s literally a marketing machine.  Working closely with Black River Imaging, Gene will be doing a program at PDN’s upcoming [...]