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	<title>Marketing Essentials International &#187; heidi uhl</title>
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	<link>http://skipsphotonetwork.com</link>
	<description>Marketing Consulting for the Photography Industry</description>
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		<title>Guest Post:  Fear is a Lame Excuse by Heidi Uhl</title>
		<link>http://skipsphotonetwork.com/2010/02/guest-post-fear-is-a-lame-excuse-by-heidi-uhl/</link>
		<comments>http://skipsphotonetwork.com/2010/02/guest-post-fear-is-a-lame-excuse-by-heidi-uhl/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 11:30:56 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Guest Posts]]></category>
		<category><![CDATA[Lighting]]></category>
		<category><![CDATA[Photography Tips]]></category>
		<category><![CDATA[heidi uhl]]></category>
		<category><![CDATA[portraiture]]></category>

		<guid isPermaLink="false">http://skipsphotonetwork.com/?p=2803</guid>
		<description><![CDATA[It&#8217;s a Heidi Uhl lesson that even the most seasoned photographers tend to forget &#8211; never let fear hold you back from trying something new.   I remember hearing a motivational speaker once talk about how you can&#8217;t appreciate winning unless you&#8217;ve lost a few.   We all learn from our mistakes, make new ones and learn [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em>It&#8217;s a Heidi Uhl lesson that even the most seasoned photographers tend to forget &#8211; never let fear hold you back from trying something new.   I remember hearing a motivational speaker once talk about how you can&#8217;t appreciate winning unless you&#8217;ve lost a few.   We all learn from our mistakes, make new ones and learn from them as well.</em></strong></p>
<p><strong><em>But one thing I thought about when I was looking at the two final images Heidi included with her guest post.  Cropped differently I&#8217;m not sure her &#8220;flop&#8221; really was a flop.  The two images are completely different and it brought back my favorite Dean Collins&#8217; saying, &#8220;Beauty is in the eye of the checkbook holder!&#8221;  So, while you may not always love an image, it&#8217;s your client who really matters.  That also means you need the skills to give you the ability to meet your client&#8217;s mindset, even if you&#8217;re not shooting the way you love to photograph the most!</em></strong></p>
<p><strong><em>It&#8217;s a great post Ms Heidi &#8211; thanks for being here this morning!</em></strong></p>
<p>I decided in the last year <em>&#8220;Fear is a lame excuse&#8221;</em> would be my new mantra. We let fear stop us from doing so many things in our life, whether it be sky-diving or becoming successful. Failure is scary and we let it too often stop us from even trying. If we let it, failure can be a springboard to success, so why not embrace it, instead of fear it? You can learn just as much or more from failure as you can from success.</p>
<p>I spent so much time thinking I didn&#8217;t know enough about photography to go out and make the kind of pictures I wanted to. I was afraid of falling on my face and looking stupid. Finally with a little friendly pressure and lots of support from my  husband and best friend, Tim, I decided to give it a try.  I came up with a concept, gathered my gear and headed out to shoot. </p>
<p>I had this grand idea in my head that I had sketched out on paper and perfected in my mind. We got to the location and went to work. After completing what I thought I came for, Tim suggested trying one more set-up before we left. He had explored a little and found an interesting area.  It was freezing and a lot of work moving generators, lights, etc. in the end, absolutely worth it.</p>
<p>The outcome of my grand idea? A total flop. The outcome of the other shots taken that day? Success. I learned so much from one shoot.   I know what I needed to change to make the flop a success and amidst one flop another success emerged. Most importantly, I learned not to be afraid to try.  Have I failed since then? Absolutely. Will I fail again in the future? Absolutely, but as long as I embrace it, I can learn from it.</p>
<p>Since then I have shot the kind of work I want to shoot.   Because of letting go of that fear I was able to grow technically and artistically. I really began to grow my personal style, and with that have been hired to shoot a few ad campaigns for bridal boutiques and stylists, and even had my first editorial piece published. Free advertising&#8230;.</p>
<p>Here is the set-up for the picture that I considered a success.</p>
<p style="text-align: center;"><img class="size-full wp-image-2805 aligncenter" title="LightingSetup" src="http://skipsphotonetwork.com/wp-content/uploads/2010/02/LightingSetup31.jpg" alt="LightingSetup" width="258" height="273" /></p>
<p>I am going to show you the outcome of my flop as well  in hopes that someone else&#8217;s blunder might inspire you to get out there and make some mistakes yourself.  I had envisioned a dramatic &#8220;moonlit&#8221; scene that was very cinematic. I knew I would need to take multiple frames and merge them in post to get the look I hoped for. In the end, it just wasn&#8217;t anything like what I was going for.</p>
<p>The final image had the look and drama I wanted to have in the first place.  It has a completely different feel, but is far closer to what I had envisioned.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2806" title="flop" src="http://skipsphotonetwork.com/wp-content/uploads/2010/02/flop1.jpg" alt="flop" width="336" height="230" /></p>
<p> </p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2807" title="heidiann3" src="http://skipsphotonetwork.com/wp-content/uploads/2010/02/heidiann31.jpg" alt="heidiann3" width="320" height="480" /></p>
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