At Summer School I introduced Helen Yancy as “the First Lady of Photography”. Helen joined us last week as an attendee excited to pick up new ideas, especially on marketing. You’ve heard me write a lot about how your education NEVER stops. Helen has done just about everything that’s on most photographers bucket lists, but [...]

At every convention there’s always one program that becomes a favorite and last night was one of mine. “Open Forum” started by accident at last year’s Summer School when a couple of attendees, new photographers, asked if a few of the instructors could hang out for a little while and just talk. Within twenty minutes we had [...]

If you don’t know Helen Yancy or her work, then we need to find a way to help you get out more! I could be wrong, but I’m willing to bet she’s the most awarded female photographer in our industry from the portrait/social side of the business. When Helen and I first met years ago, [...]

Ever had a day when your to-do list looks like the breakfast scramble from a New Jersey diner. It’s a little bit of everything with no real focus except breakfast! Well, that’s the best analogy for this morning’s post!
This is one of those weeks where travel, projects and life in general have me going in eight [...]

A couple of life times ago, in a galaxy far far away, Polaroid was a real live company with over 20,000 employees.  I was with them for close to 18 years.  When the Polaroid Spectra was launched, it headed out to retail after significant research on consumer buying habits.  One of the principles behind the [...]

Almost a year ago I wrote about the importance of giving back to your community.   It’s such an important part of your efforts to build your brand that it deserves a few more comments.   As business starts to pick up you need to make sure you don’t lose sight of how much it can help you build your [...]