A key component of every marketing program I’ve ever presented has included talking about photographers using their own images for holiday cards and stationery. Think about it for just a second. There isn’t a better, easier or more subliminal way to use your images. You’re just there, soft sell, no pressure, just showing your work.
This [...]

It’s mid-November and your last chance to put together a holiday card using one of your own images!  This is an opportunity for advertising at its very best.  It’s soft-sell and an opportunity to remind people what you do for a living.  Sending out a card you bought at CVS does nothing for you or your business.  [...]

Okay everybody, it’s September, with Labor Day coming up and while you might think it means the start of the Fall, back to school or the end of Summer, for me it means you’ve got a month to find an image for this year’s holiday card! 
There are very few promotional elements for your business easier [...]