With Charity Fest this week it’s appropriate to remind everybody of the two key reasons you need to build up your efforts for charitable causes.
First, it feels good! You’re looking for the community to be good to you, so you need to be good to your community. It’s that simple. No matter how much success [...]

I’ve written a lot about the importance of being involved in your community since I started this blog.  It’s one of the most important aspects of your business. I heard Jay Conrad Levinson, the genius who coined the words “guerilla marketing”, speak at one of the PPA conventions years ago.  At that time he put being involved in [...]

Almost a year ago I wrote about the importance of giving back to your community.   It’s such an important part of your efforts to build your brand that it deserves a few more comments.   As business starts to pick up you need to make sure you don’t lose sight of how much it can help you build your [...]