It’s a short post this morning and part of an ongoing campaign reminding you that people like to purchase products and services from companies they perceive as giving back to the community.  It’s a pretty simple concept and hits hard on two issues. cause-related marketing and just plain making you feel good! 
You’re looking for the [...]

I’ve written a lot about the importance of being involved in your community since I started this blog.  It’s one of the most important aspects of your business. I heard Jay Conrad Levinson, the genius who coined the words “guerilla marketing”, speak at one of the PPA conventions years ago.  At that time he put being involved in [...]

Mother Teresa was on a flight I was on years ago and spent her life giving back.  
At the end of life we will not be judged by how many diplomas we have received, how much money we have made, how many great things we have done.  We will be judged by ‘I was hungry and [...]