“What good is working to create the finest images of your life if nobody knows who you are?” That’s pretty much the foundation of every marketing workshop I’ve taught over the last couple of years, along with my long time favorite, “Just because the media tells us it’s going to be a bad year, doesn’t [...]
Over the last few months, we’ve had three posts about pricing, a two-part piece from David Ziser and one from Joe Farace. Here’s another outstanding perspective from Sal Cincotta. If Sal isn’t on your radar he should be. In fact, he’s on the road now, with a terrific tour. Here’s the Link to register for [...]
Being at WPPI this week I’ve had a chance to talk with a lot of photographers, both old friends and new ones. Most people are optimistic about this year and many are already seeing slight changes in their business, all in the right direction. However, there are some common themes.
If anybody tells me they had [...]
Years ago I read a great article written by Donald Libey, a business consultant on the east coast. He talked about Consumer Bundling, which was simply non-competing companies working together to hit a common target. Over my years at Hasselblad you saw promotions and advertising we did with Kodak, Bogen Photo, Polaroid and even L.L. [...]
I recently saw an email blast from my buddy, George Varanakis at Rangefinder/WPPI. He listed the top ten reasons not to miss WPPI. Personally, I’d drop a few and add a few, one of them being your ability to interact with vendor after vendor to help strengthen your business. I’d also add, one trip to Vegas gets you exposed [...]
It wouldn’t be the week between the holidays without a nice walk down Memory Lane. In November, 2010, I talked my Dad into writing a post for me. Now, a year later and having moved to within a few miles of his home, I’m even more amazed at the relevance of his experiences from business, starting 70 [...]
This is one of those weeks when we all tend to reminisce. So, in starting to look back over the last year, I found myself going back even farther and read one of my first posts, originally run on GoingPro, almost two years ago. Like the post I got my Dad to write over a [...]
WARNING: This is an adult post. If you’re bothered by sarcasm and use of the word “turd” please don’t read on.
We’re living in the age of instant gratification. We text, we tweet, we abbreviate. Our spelling has become absurd, phonetically attacking a conversation for the sole purpose of packing a full paragraph into just 140 [...]
Moving into a new house I’m being reminded daily of what not to do when it comes to customer service. Every day it’s another lesson taught by any one of a half dozen different vendors. Today’s chapter in “Consumer Hell” is brought to you by ADT. It’s interesting that while ADT may well be the [...]
It’s just a short thought this morning on marketing and promoting.
Moving into a new home I’ve had eight telemarketing calls in the last 24 hours, four from ADT and four from various water purification companies. They’re vultures and they’ve picked up the scent of fresh meat in the area! However, every single call starts out [...]
