This post might be almost two years old, but great ideas never age! The challenge is how to make yourself stand out, but don’t forget the basics first. If you don’t know what you’re doing with a camera in your hands, then all the marketing in the world can’t fix bad images! Concentrate on the [...]
The other day on Skip’s Summer School on Facebook, Tabi Gibbs, asked what other photographers do to be more effective at Bridal Fairs. We’re not exactly in the season right now, but in a few months we will be. So, I dug this post out of the archives. It’s a really good list of things [...]
With Summer School starting in just a few days, whether you’re joining us or not, you need to be thinking about your network. A good network doesn’t happen by accident – it takes work to keep it maintained, active and useful. In this Real World Real Lessons post from GoingPro, I hit on a whole [...]
Yesterday’s post, if nothing else, at least added a few chuckles to every one’s day. Let’s wrap it up today and then feel free to send me any good basic way to lose business that I’ve missed. If there are enough I’ll run them in an additional post. Send them to Skip@mei500.com.
Give your clients lots to read! Your [...]
I know it’s snarky, but it’s the middle of the summer and it just seems appropriate to remind people how much they’re really giving up by not paying attention to some simple details in their business. So, it’s a fun post to write, but it’ll be even more fun on your end if you make it [...]
Terry Clark sent me a great quote two days ago. It comes from the CEO of Restoration Hardware, Gary Friedman,
“Great brands don’t chase customers; customers chase great brands.”
Terry then went on to write about his own business: “Not sure how / if that applies to what I’m experiencing but I like it. To me it [...]
The original post from Joy Bianchi Brown and Jules Bianchi had so much information, I broke it up into two parts, with Part I running yesterday. This second part this morning expands your strategy and should help get you thinking about what you’re actually selling along with how you present your products to your clients.
One thing [...]
I’ve known Jules Bianchi and Joy Bianchi Brown for a long time, but like so many of the movers and shakers in our industry, they’re always moving too fast and we never get the time to just sit down and talk. We’re always catching each other on our way to another program and time and time again, [...]
I’ve known Scott Sheppard for a lot of years, but we’ve never done a talk-show format interview together. Yesterday my interview on Nik Radio went live on itunes. If you can find the time to listen to the podcast, I can pretty much promise you’ll pick up some new ideas, not because I said it, but because so [...]
I met Terry Clark when he won the bid on me for some marketing support through the annual Mentor Auction done by Jim Hicks and his team for Thirst Relief last year. They do a terrific job each year on the auction, usually held just before WPPI. Terry bought a couple of hours of my time to help review [...]
