Successful promotions don’t happen by accident. They’re the result of great planning, creativity, research and a lot of hard work.  Unfortunately, too many photographers, throw together promotions as if the community is waiting in line to spend their money on their services.  NOT!  It’s a tough economy and consumers today are the smartest in the [...]

We all talk about how social media has changed the way we do business, but what about how it ’s changed the way we share information?
Bruce Berg is a friend on Facebook. We share a whole bunch of real-time friends, as well as a couple of hundred Facebook friends. A few weeks ago Bruce [...]

It’s Labor Day weekend and I’m going to keep it short and simple…
Most of us look at the weekend as the last great BBQ of the summer – soon the grill’s put away, the porch furniture is brought in and we’re headed into winter.  What if this year, for those of us in areas that [...]

The other day I picked up on the frustration of a photographer who commented about how his business “just isn’t coming together this year!”  When asked about his marketing efforts, he was excited about totally reworking his website and it really did look terrific, but that was all he’d done.   So, what do you do [...]