Successful promotions don’t happen by accident. They’re the result of great planning, creativity, research and a lot of hard work.  Unfortunately, too many photographers, throw together promotions as if the community is waiting in line to spend their money on their services.  NOT!  It’s a tough economy and consumers today are the smartest in the [...]

It’s just a short thought this morning on marketing and promoting.
Moving into a new home I’ve had eight telemarketing calls in the last 24 hours, four from ADT and four from various water purification companies. They’re vultures and they’ve picked up the scent of fresh meat in the area!  However, every single call starts out [...]

Last week I got a gift from my bank that was completely unexpected, a $25 gift card and a nice note to just say thanks. It came in a very understated envelope and was just a classy demonstration of their appreciation for my business. There are couple of things they did that were pretty cool.

It [...]

This post remains one of my favorites, because it just makes so much sense. In my Polaroid days, back when Polaroid was alive and healthy, we actually had a manager in charge of Continuity Marketing. Once Polaroid had your name, there were dozens of other products you’d hear about that kept you adding to the system. [...]

We got a promotional piece from Macy’s over the weekend that got me thinking about the way photographers promote themselves.  Getting something from Macy’s in the mail is like getting one of those 20% off postcards from Bed Bath and Beyond…you stopped paying attention years ago!   
But, here’s the thing on this new promotional piece.  First, [...]

I’ve got two great announcements this morning:  First, everyone attending the Akron Photo Series program with Doug Gordon next Tuesday night qualifies for a $60 credit on any stock order of $100 or more from Albums Inc!  That effectively puts you into a three hour workshop for FREE. 
Second, I’ve talked a lot about the importance of membership [...]

It’s Monday morning, affectionately known as “First Tuesday” here and the start of new week.  It’s also the last week of July and I feel like I’m trapped inside an old Jimmy Stewart movie and the hands of the clock are spinning.  The summer is flying by and all the retailers seem to be wishing it [...]

Earlier in the week, this post first appeared at our blog for GoingPro, but I’ve gotten such great feedback it makes sense to post it here as well.  Just remember one thing when launching any new project or business – take your time and do it one step at a time.  You can’t rush perfection!
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