Every time I read Bruce Berg’s posts, I learn something new. Earlier in the year I shared a post of Bruce’s about a 27 year old children’s promotion supported by three different photographers in Oregon.  In any other market these three studios would all be competing, but instead they work together each year.  They create an [...]

The high school senior market has been one of the most exciting segments of portraiture for a lot of years. Gone are the days of a straight on head shot, guys in suits, women in the off the shoulder old black shroud!
Sadly that look lasted way too long , but you have to admit, it takes nerve to [...]

It’s the time of year when everyone is praying for business to pick up a little as we go into fall seasonality.  You’re looking for some good holiday orders, booking a few more weddings for the year and you’re getting ready to launch your fall marketing plans.   There’s a great one liner that I’d love [...]

Okay, I’m down to only three profiles and you’ll have the complete line up of this year’s faculty at Skip’s Summer School.  Remember, if you can’t join us, then at least put these photographers in your network.  They make up a big part of the movers and shakers in professional photography today!
Kirk Voclain:  It’s funny, [...]

I worked directly with Lori Nordstrom for the first time three years ago on the Young Guns program, kicking off WPPI.   She’s a terrific photographer and instructor.  Her website alone demonstrates everything I’ve been talking about and even lays it out on her home page in chronological order: “Expecting, Brand New, Children, Seniors and Wedding”.  [...]