Scott Bourne and I spent the last two years working together on the GoingPro project, which started as a book published by Random House and grew to be one of the most successful blogs in professional photography. Through all of the posts, podcasts, tweets and workshops we did, nothing would have been accomplished if our [...]
This year, as part of the Skip’s Summer School program, I want to do something no other workshops have done. Thinking about what’s the most critical marketing component of every photographer’s business, I decided it was time to do a website review. This year every attendee gets a website review as part of their registration. [...]
I’m finding myself inspired by lots of great quotes lately. They’re not particularly heavy concepts, but they get me thinking about my business and often my life. Here’s one I ran across recently,
He that will not sail till all dangers are over must never put to sea. Thomas Fuller
So what kind of photographer and business [...]
I recently saw an email blast from my buddy, George Varanakis at Rangefinder/WPPI. He listed the top ten reasons not to miss WPPI. Personally, I’d drop a few and add a few, one of them being your ability to interact with vendor after vendor to help strengthen your business. I’d also add, one trip to Vegas gets you exposed [...]
Good buddy, David Ziser, has been kind enough to share a few of his best posts with us and this one, like all of his posts, is another top-shelf presentation. It might be from last year, but that doesn’t make the topic any less relevant.
As a combination of the tough economy and advances in [...]
As much as this might sound like an infomercial, it’s also meant to get you thinking about every program you attend. Time will always be your most precious commodity and it’s imperative, especially when you’re attending a major convention, that you always get the very most bang for your buck.
Just a few weeks ago Scott [...]
In the news this week you’ll read about our second GoingPro Bootcamp coming up February 18 in Las Vegas. This is an all day seminar covering everything but photography. Bootcamp is about all the ingredients to help you get your business off the ground or fine tune your existing business in marketing, management and promotion. [...]
Just trust me on this: Go get a cup of coffee and then sit back and watch Kevin Kubota, Jeff Medford and Ross Hockrow (the film-makers) in action on this video, How to Photoshop Everyone. Not only does Kevin deliver an award-winning presentation, but pay attention to the production values Ross and Jeff brought to the [...]
In getting ready for Summer School, I’ve talked about or run guest posts for every speaker except me. Seems kind of funny to do a profile, but if nothing else, this will give you a chance to get a feel for what I’ll be talking about in my marketing workshop on Wednesday morning at Summer School.
In terms [...]
I normally don’t post press releases on my blog, but this one is too exciting not to share. I’m very proud to be associated with this new project. So many of the benefits we’re working on developing for the photographic community are thanks to the feedback from many of you and our readers/followers at GoingPro!
Ever wonder what [...]
