Ever had a friend who you wanted to help with a project, but you just couldn’t figure out what he/she needed? Well, meet my good buddy Matthew Jordan Smith and the challenge was his website. Matthew is one of the finest fashion and editorial photographers in the world, although there’s really nothing Matthew can’t shoot!
The [...]
This year, as part of the Skip’s Summer School program, I want to do something no other workshops have done. Thinking about what’s the most critical marketing component of every photographer’s business, I decided it was time to do a website review. This year every attendee gets a website review as part of their registration. [...]
All of us are bombarded daily with message after message from companies pushing us to buy their products. We’re caught up in a constant barrage of in-your-face testimonials and ads. They’re loaded with a subtle and sometimes not so subtle choice of words to suggest using certain products or services will increase revenue streams, magically improve sales, even modify [...]
If you haven’t seen this latest video from SmugMug, take two minutes and forty-seven seconds out of your day and just watch it. Yes, it’s a SmugMugPro commercial, but there are some spectacular things to pay attention to.
First, listen to what Trey Ratcliff, Jim Garner, Kevin Winzeler and Sandy Puc are each saying about their [...]
Yesterday’s post, if nothing else, at least added a few chuckles to every one’s day. Let’s wrap it up today and then feel free to send me any good basic way to lose business that I’ve missed. If there are enough I’ll run them in an additional post. Send them to Skip@mei500.com.
Give your clients lots to read! Your [...]
I know it’s snarky, but it’s the middle of the summer and it just seems appropriate to remind people how much they’re really giving up by not paying attention to some simple details in their business. So, it’s a fun post to write, but it’ll be even more fun on your end if you make it [...]
Yesterday I wandered into a few different websites and found most photographer’s descriptions of their various services pretty underwhelming. Photographers, for whatever reason, hate to use adjectives, but you’re in good company, I found a few manufacturers who were just as bad!
Think about the last time you walked down an aisle at a trade show. Exhibitors who had [...]
Up until late April ‘09, I lived on the west side of Los Angeles for seven years. It’s the world of ”nip and tuck” and it happens to make a great theme for this morning’s blog.
Living in LA you never say, “I’ve seen it all,” because sure enough an hour later you’ll see something more bizarre. It’s great to look [...]
The other day I picked up on the frustration of a photographer who commented about how his business “just isn’t coming together this year!” When asked about his marketing efforts, he was excited about totally reworking his website and it really did look terrific, but that was all he’d done. So, what do you do [...]
