There’s been a lot of excitement at RETV this week with the two scholarships they’re giving away for Summer School, (Hit their fan page and put in “I want to go to Skip’s Summer School” for a chance to win one of two scholarships.)  So,  it seems like a great time to share with you some of the [...]

We got a promotional piece from Macy’s over the weekend that got me thinking about the way photographers promote themselves.  Getting something from Macy’s in the mail is like getting one of those 20% off postcards from Bed Bath and Beyond…you stopped paying attention years ago!   
But, here’s the thing on this new promotional piece.  First, [...]

Yesterday I wandered into a few different websites and found most photographer’s descriptions of their various services pretty underwhelming.  Photographers, for whatever reason, hate to use adjectives, but you’re in good company, I found a few manufacturers who were just as bad!
Think about the last time you walked down an aisle at a trade show.  Exhibitors who had [...]

August 1st is right around the corner.  From a business stand point it’s a time everybody should be using to do at least one thing you’ve never done before to create a little buzz in your market, your community.   Here are some ideas and thoughts on where you can get some help!
Postcard Mailing: How about [...]

A little over a year ago, frustrated with the economy and spending a lot of time talking to photographers who were finding new ways to “fight the battle”, I started my own campaign: Just because the media says it’s going to be a bad year, doesn’t mean it has to be! 
Well, here we are a [...]

This is my twelfth profile in the series with just three left to go – what a Summer School lineup this is for 2010!  But, remember, if you’re only reading this because you want to find out more about who’s speaking at Summer School then you’re missing the point.  Every one of these photographers should [...]

I worked directly with Lori Nordstrom for the first time three years ago on the Young Guns program, kicking off WPPI.   She’s a terrific photographer and instructor.  Her website alone demonstrates everything I’ve been talking about and even lays it out on her home page in chronological order: “Expecting, Brand New, Children, Seniors and Wedding”.  [...]